There are more marketing professionals out there today than anyone can count, and they all claim to be the best. In such a competitive environment, how can you as a business owner know that you’re choosing the right team? A good starting point is to be aware of common red flags.
Digital marketing is a complex and dynamic beast. Accumulating greater visibility in organic search results is known to be a nuanced process of trial and error that takes time, but even advertising has its fair share of variables as well. If any marketing agency claims to offer you guarantees about your performance and growth, think carefully about what they’re claiming. Guaranteeing exact ad placement, for instance, is a common deceptive practice. A good marketing agency promises to work closely with you to carve out actionable goals while remaining clear and honest about what is attainable.
Poor Communication and Transparency
A lot goes into a marketing plan, especially when you’ve rightly chosen an agency that can provide you with a comprehensive strategy. You don’t want to be drawn into a working relationship with a team that doesn’t give you the communication and transparency you need to fully understand and keep up with all those moving parts. If an agency isn’t giving you routine, consistent reports regarding the performance and budgeting of an ad campaign, you have a problem. The same goes for assessing the strength of your inbound efforts and other factors. You should expect open availability, responsiveness, and well-scheduled meetings.
Lack of Credentials
Does the marketing team you’re considering have the credentials to back up their claims? Certifications and other markers of legitimacy aren’t obtained for nothing. They indicate that the team members at a marketing agency have gone through extensive education and testing processes to sharpen their skills and meet the highest standards in the industry. Google’s advertising certifications, for instance, are second to none. When you work with a Google Partner, you get thorough insight and access to Google’s marketing infrastructure, better and quicker support, and more. An agency that lacks this is certainly one to be avoided.
Choosing a marketing agency is a decision that can affect your company for years to come. You should be able to make that decision not only with confidence, but with excitement for what lies ahead. To learn why we’ve become Calgary’s preferred team, call us at (403) 456-0072 today!