Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
There’s a lot of competition for the notice of consumers. It’s getting harder and harder to capture their attention. The average user spends only 10
The website of a business is the first point of contact with customers and is crucial to marketing and branding campaigns. A good website combines
Data-driven marketing is the process by which marketers use data to gain insights into customer needs, desires, and behaviors, then use these insights to create
CAYK’s Current Research & Development Project (Part 1) 11,407,243 – This is our current count of websites that have participated in the Google Ad Network to
The amount of traffic flowing to your website is directly related to how much new business you take in. Not only this, but it is
It’s common for people to assume that a great-looking website will earn you big points with the visitors you’re hoping to convert. This isn’t necessarily
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the
Working with PPC platforms like Google Ads can be a highly nuanced and often challenging endeavour. Nevertheless, it’s one of the most essential elements of
Much of your effort in marketing your business will be directed towards major components like SEO and advertising. Still, it’s the little details that often
Marketing automation seems great as a concept, but does it live up to the hype in practice? Like any approach to digital marketing, this depends
With all of the time and resources you put into establishing relationships with new customers, it’s only right that you take the necessary measures to
Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that
Countless new and sophisticated tools are becoming available to businesses every day. This is of course good news, but it also means that the pressure
The field of marketing is more diverse and complex than ever. It may seem overwhelming, but when you know how to recognize key approaches and
