Trends in Digital Design

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To remain effective in the marketplace, it's important to ensure that your website and online profiles are designed and developed to resonate with your audience. Effective digital design will enable the users to easily navigate your website and find the information they need and want. Digital design trends are constantly changing. So what are the latest trends in digital design? What appeals to today's audience?

Flat Design

Flat design uses minimalistic features in a two-dimensional manner. It's focused on creating beautiful web designs that encourage maximum conversion rates by creating a pleasing experience for users. This method balances functionality and aesthetics. Basic features include simplicity of shapes, bold & readable typography, clear visual hierarchy, attention to detail and bright colours with contrast. Textures, gradients and complex forms are replaced with grids, geometrics and visual balance. Flat design is easy to optimize across devices (desktop, laptop, tablet, mobile phone) making it quick and simple to launch. The bold colours and clear text enhance the visibility of key call-to-actions. Simple graphics result in fast loading, a better user experience, efficient mobile usage and high SEO rankings.

Long Scrolling Design

Long scrolling is a design trend in which a website consists of a single long page or the homepage is large with only a few links to internal pages. This style is based on the belief that users will continue to scroll as long as the is relevant to their needs. Long scrolling sites allow for lots of content and storytelling about your brand and/or product, engaging visitors and enticing them to spend time. By concentrating your story on one page, the message becomes clearer and more powerful. Users can view a large quantity of information without page loading slowing them down or breaking their concentration. Scrolling is an easy and natural interaction and makes this style mobile-friendly. Long scrolling reduces the need for multiple internal pages, utilizing the navigation bar to guide the user to portions of the site's main-page story.  If carefully executed, long scrolling web design drops bounce rates and increases conversions.

A Mobile Mindset

Mobile-friendliness has become crucial to how potential customers interact with websites. For your website to succeed you must ensure that everyone, from desktop users to people on their cell phones, has a comfortable and easy experience using the site. With this in mind, a mobile responsive website should cater to the on-the-go lifestyle of consumers who use their phones to check email and/or browse whenever and wherever. With global data traffic forecast to increase to 49 Exabytes per month by 2021 and the average daily amount of time spent by adults on mobile devices approximately 203 minutes, this strategy is gaining traction. A design style that keeps mobile use in consideration compresses and simplifies information into manageable chunks, creates ease of navigation, provides clear concise content and creates neat and practical layouts that improve the user's experience. The consistency of design across devices provides users with a predictable encounter no matter how they view your site. This design mindset will optimize your mobile relevance, enhance opportunities for engaging consumers, extend the reach of your product and/or service and help increase revenue. This web design provides a one-size-fits-all model.

Digital design has become increasingly important. Stay current on the latest design trends. Use these trends to develop, enhance and create an innovative digital presence for your company.  Optimizing your digital design ensures you are presenting and communicating with your audience in the most effective way.

Need help with your digital design? Call us at (403) 456-0072 or email [email protected]  Allow us to be your very own marketing department! Connect with our tightly-knit team of knowledgeable digital-first consultants, each eager to help your business grow. Contact Us today.


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