In the current landscape of digital marketing and web design, every company website has a shelf life. The question is, how far can a site take you before a new design is needed? There’s no single rule to apply for everyone, but these tips should help you determine when it’s time.
Look at Your Metrics
How is your company’s website doing with regards to lead generation, site engagement, and conversions? If you’re having trouble accumulating the number of new leads you’re aiming for, or if you’ve got plenty of traffic but a low rate of conversion, these are key landmarks to use when determining when to redesign your site. Even if your social media, SEO, and PPC efforts are bringing in a high volume of visitors, all that work will be for nothing if the look, functionality, and content of your company’s online headquarters doesn’t quite solidify faith in your products or services. Analytics tools are more accessible and powerful than ever, so use them!
Pay Attention to Current Standards
In addition to learning from the metrics that illustrate the effectiveness of your site, being aware of today’s standards will give you a better sense of when an overhaul is needed and what it requires. Is all of your company’s contact information plainly visible on all pages? Is your site responsive and mobile friendly? Does it match up with modern criteria for usability and readability? Are the latest SEO strategies integrated properly into both frontend and backend aspects of your site? If you’re missing any of the key ingredients that define contemporary web design for businesses, this is a strong indicator that a refresh is in order.
Trust the Experts
The secret to carrying out timely website redesigns doesn’t lie entirely within the your site itself. It is also a matter of having a strong collaborative dynamic with an experienced team of marketing and web design experts. The right people will be there for you on a consistent and reliable basis to examine your analytics, keep an eye on current standards, and apply this information exactly as often as necessary. For business owners who want to maintain a powerful, high-converting, growth-boosting website without having to exceed the limits of their company’s time and manpower, external help can be a serious lifesaver!
Is your website in need of a fresh and exciting new design? That isn’t the only thing the CAYK team can help you with. Our comprehensive, holistic approach to digital marketing can take the visibility and growth of your company to new heights. Call (403) 456-0072 to learn more today!