Working with PPC platforms like Google Ads can be a highly nuanced and often challenging endeavour. Nevertheless, it’s one of the most essential elements of
In the current landscape of digital marketing and web design, every company website has a shelf life. The question is, how far can a site
No marketing strategy is complete without a sophisticated set of analytics tools. Google Analytics, for instance, is one of the most dependable and versatile resources
If you’re a small business owner who has made all the right moves, there may come a moment when you realize that the growth of
Competition is a core part of running a business. Not all industries have to contend with it to the same degree, but if you want
Each one of your clients comes to you with a set of needs, but it’s a mistake to assume that this refers simply to the
2017 has been yet another highly rewarding year for the CAYK team. Not only have we joined forces with so many great new clients, we’ve
Any business owner who wants to keep their company competitive and firmly grounded in the present should embrace the importance of SEO. However, it’s not
The goals of PPC and social media are generally distinct from one another, but they also intersect in many ways. You certainly know that social
We’ve given you a look at some key considerations when it comes to marketing automation, but many of the best tools offer the greatest results
Some processes in marketing, like your ad campaigns, require more monetary investment than others. Because of this, it can be tempting to take a peek
Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but
We talk a lot about how important it is to trust in a qualified team when implementing a marketing strategy for your business. It’s even
Some digital marketing tools and practices can be a bit complex and prone to inaccurate assumptions. Google AdWords is a good example, and the issue
What exactly SEO involves and how it is used has changed in many ways over the years. Therefore, it’s only natural that there are a
