When search engine optimization first started being a viable widespread marketing tool, it had a “Wild West” feel to it. Everything was about content and
In recent months, we have been advising our clients to take full advantage of Google Places, which had largely supplanted the Yellow Pages as the
We’ve always thought that going too far with search engine optimization was a bad idea – especially since it can hurt your conversion rates and
If there is one thing you can say for the executives and developers over at Google, it’s that they aren’t afraid of a challenge. Even
The advantage of putting together a successful online marketing and search engine optimization campaign is that your business website can deliver new leads, sales, and
There are a lot of misconceptions around social media marketing. One social media marketing myth we hear all the time? That creating a Facebook profile
If there were an actual textbook on online marketing, one that we could all agree on and learn from, it’s likely that writing good search
From our side of the desk, in one of Canada’s fastest-growing online marketing companies, the new advertising opportunities that are popping up on social media
An informal study of the Calgary job market shows that major corporations are posting openings for positions in social media marketing roughly once every two
As many of you contemplate your plans for 2012, it’s likely that you’ll consider an expanded (or least revised) online marketing plan for the new
At CAYK, helping our clients to generate great online marketing content is one of the most important and impactful things we can do. Great writing
One of the hardest parts about choosing an Internet marketing company in Canada is managing different levels of expectations. Often, it’s hard to distinguish between
If you have ever sat down to begin working with a proven, high-quality Internet marketing team, you’ll notice something interesting: We use a lot of
If there were such a class as online marketing 101 – and there probably is, somewhere – then you can bet that blogging would be
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