Tag: Marketing Strategy

SEO Best Practices

SEO Best Practices

Staying aware of the latest SEO trends and best practices helps you meet the requirements that search engines use to rank websites allowing your site

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What is Native Advertising?

What is Native Advertising?

Digital marketing is one of the most popular advertising trends of this century. Traditional styles of digital advertising (pop-up ads, banner ads, promotional image tiles)

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A desk setup with a laptop, a blue notebook, and a white cake, featuring CAYK Marketing business cards to illustrate the synergy between branding vs. marketing.

Branding vs. Marketing

Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are

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What is Marketing Automation?

What is Marketing Automation?

Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from

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