Marketing to the Next Generation
September 1, 2016
Your audience doesn’t stay the same forever. Whether you want to prepare for shifting demographics or expand the age range of your audience altogether, here’s
Your audience doesn’t stay the same forever. Whether you want to prepare for shifting demographics or expand the age range of your audience altogether, here’s
Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but
Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained
The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful
Congratulations, you’ve just launched a website! As you embark on your new digital presence, there are a few things you should know – like, what’s
With so much of common marketing practice surrounding digital tools these days, it’s easy to lose sight of the methods that have been used for
Some digital marketing tools can be complex and misunderstood. How does AdWords work? That’s a question many business owners ask – and too often, they
Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of
As you may know, 2015 was a benchmark year for the ever-evolving relationship between the internet and consumer mobile devices. It was the first year
We see Google show up in the media every day, usually regarding things like SEO, mobile technology, and other topics. One that has spread like
Now that we’re in the later stages of 2015, it’s a good idea to take a look at what lies ahead for next year. What
When working with a marketing expert to put together a social networking plan for your business, it can be tempting to let them take the
We have several events planned in September and hope that you will join us. Starting on the 10th, we are hosting a webinar to follow
When working with a creative designer or team, be very careful not to take away their will to be creative. Business owners often want to
With today’s accessibility to social media, many companies are using native advertising in the form of suggesting Facebook posts or promoting tweets that link to
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