Our Recent Articles

The Benefits of Investing in Owned Content

February 26, 2015

With today’s accessibility to social media, many companies are using native advertising in the form of suggesting Facebook posts or promoting tweets that link to online publications that advertise their services. Often, the content of these publications doesn’t come directly from the company itself. Owned content is a growing trend that promotes the use of original videos, blog content, a functional and responsive website, and active social media channels to

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The Growing Importance of Real-Time Marketing

February 15, 2015

The digital age of marketing is far from a new trend. We’re constantly plugged into social media looking for current world news and cultural events that will affect our business. Many businesses have already realized that they can take advantage of this constant connectivity. These businesses are utilizing real-time marketing efforts to appeal to both current and potential clients who are constantly checking and updating their social media feeds. Embracing

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The Good and Bad of PPC in 2015

January 23, 2015

Pay-per-click advertising, through Google’s AdWords program or elsewhere, often leaves newer marketers confused. On the one hand, it’s a virtually instant way to attract visitors to a website, but on the other, it’s not just as easy as writing a few ads and watching the sales come in. So should you be adding or expanding PPC advertising to your Internet marketing mix? Let’s look at the good and the bad…

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Revisiting Last Year’s Resolutions

January 12, 2015

For a lot of business owners, “get on top of Internet marketing” is right up there on the New Year’s resolution list next to “lose a few pounds” and “join a gym.” It’s something they truly want and intend to do, but never quite seem to get around to. So are you one of the thousands who decided to get more active with blogging, search engine optimization, social media, or

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The One Internet Marketing Resolution You Need to Make in 2015

December 20, 2014

Want to significantly boost the results you see from your Internet marketing efforts in 2015? Tired of spending lots of money on a website but feeling like you aren’t getting enough in return? Either way, there is an easy way to fix the problem. Your 2015 New Year’s resolution should be simple: to make the switch to responsive Internet marketing. If you’ve been a regular reader of our blog (and

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A Holiday Season Internet Marketing Guide For Non-E-commerce Websites

December 10, 2014

When it comes to the holiday season – at least from an Internet marketing perspective – e-commerce sites and online retailers get all the attention. That makes sense, given that most of them make the majority of their annual profit during the few weeks between mid-October and the end of December, but what about everyone else? Just because Cyber Monday isn’t a big deal in your business doesn’t mean you

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