Many approaches to marketing can be applied to multiple types of businesses and organizations, but it’s important not to assume that one size can fit all. When it comes to a more specialized service, it’s necessary to build a specialized strategy. Dentistry is a perfect example.
Dentistry and the Marketing World
These days, the field of marketing for dentists has created a thriving community. As a specialized approach, it aims to help dentists reach patients using the most versatile tools and strategies available. It allows them to modernize their practices, engage more directly and personally with their communities, and form better kinships with their patients. Just like any local business, a dental clinic depends on a good reputation and a positive client experience in order to experience growth, and the right dental marketing plan will make this happen!
The Process and the Tools
So what exactly goes into assembling a formidable dental marketing strategy? Firstly, one of the most important aspects of the process is communication. We make a point to meet with our clients monthly, perform quarterly reviews and planning sessions, and answer our phones in person only. We’re not fans of automated voice response systems or other impersonal forms of communication that may lead us to lose touch with you. In addition to this, smart dental marketing involves having a responsive site that looks and works great, developing SEO and content plans, setting actionable goals for PPC and other advertising, refining your reputation, establishing presence in social networks, and more.
You’re well aware that each patient’s needs are different, requiring detailed and individualized decisionmaking in order to make sure they leave happy. The same goes for dental marketing strategies. Each dental clinic we work with has its own unique attributes, whether it’s their standing in the community, the type of care they specialize in, or other factors. It’s the task of a marketing team to build a strategy that fits your clinic and works towards your goals, utilizing our expertise and the most suitable tools for the job, just as you would with a patient!
If you want a better online presence, refined reputation in the community, and a steady stream of new patients, success is within reach. The CAYK team is here to specialize and optimize our efforts for you and your clinic, so call (403) 456-0072 to learn more!