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Marketing is About People

Marketing is About People

August 1, 2021

It’s estimated that Canadians see between 4,000 and 10,000 ads per day! Everyone wants our attention! Though we may not like being bombarded with ads, we appreciate knowing about products and services. Most consumers welcome alternative forms of communication; sponsored content, native ads (videos, articles, editorials) and creative social media campaigns. They favour ad personalization and targeting. Cookies and tracking pixels are an attempt to do this. But these methods

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Improve Your Brand's Online Presence

Improving Your Brand’s Online Presence

July 15, 2021

Your brand’s online presence is what allows people to find, interact, get to know, like and trust you. The face behind your business is as crucial as the business itself. It’s important to create a positive image and a personal brand presence. What strategies can you use to engage users and improve your brand’s online presence? Determine your goals: Establish short and long-term goals for your company. Strategically build your

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Email Marketing in Calgary

Effective Email Marketing in Calgary

July 1, 2021

With video, artificial intelligence, virtual reality, and chatbots, it may seem like email marketing in Calgary is long past its prime. But it has evolved. It remains an incredibly powerful tool for getting messages directly to your clients/prospects, building trust, promoting a brand, strengthening relationships and boosting ROI. In 2019, global email users numbered 3.9 billion. This figure is expected to grow to 4.3 billion users in 2023. That’s half

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Dynamically geotargeted content

Dynamic Geographic Advertising and Content

June 15, 2021

The most powerful marketing technique is personalization. 86% of consumers feel that personalization has some effect on what they purchase, while 25% claim that personalization significantly influences their purchase. This is why dynamically geotargeted ads/content is important. Tailoring a marketing experience to a visitor’s location (and other identifiers) allows you to increase ad relevance, making the offer feel personal. What is geotargeting and how does it work? Every internet user

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Reaching Customers Through Search Ads - CAYK Marketing - Digital Marketing Agency - Featured Image

Reaching Customers Through Search Ads

June 1, 2021

The search engine is the go-to resource for whatever questions life brings. Need information on a health condition? Want to try a new restaurant? Curious about a new product? Looking for a new dentist? The modern search engine has an endless supply of answers and information. This breadth of data is why search ads are one the most important formats of online advertising. What are search ads? Search advertising (also

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Conducting an A/B/n Split Test - CAYK Marketing - Digital Marketing Agency - Featured Image

Conducting an A/B/n Split Test

May 15, 2021

A/B/n split testing helps website owners build a culture of data-informed decision-making by enabling businesses to take into account audience preferences. Conflicting opinions regarding website design can be settled with a split-testing methodology, benefiting the website owner and visitors by helping create the best site design. The following are the basic steps for conducting an A/B/n split test: Determine your reason for testing: Does your site need more visual appeal?

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