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Social Media

Where Should You Be Social?

Social media marketing can be a bit tricky to get the hang of at first. Given the overwhelming range of platforms and their individual characteristics, one of your first challenges will be to decide which ones to focus on. Thinking in terms of demographics will make life a lot easier.

Facebook

Having the largest social media user base on the planet, Facebook should certainly command a significant amount of your attention. When compared to many others, one key attribute of this platform to note is its fairly even distribution of users when it comes to age. Despite its reputation as a millennial-heavy environment, it’s cited by many marketers as the best platform to reach Gen X and baby boomer users. It’s also a major hub for retail shoppers discovering new products, either via shared content or paid advertisement. Overall, Facebook offers a lot of range for businesses across a broad spectrum of target audiences.

Twitter

As massive and influential as Facebook is, it shouldn’t necessarily be your one-stop shop. At 317 million, Twitter’s user base may not be as large as that of Facebook, and it may skew a bit towards the under-40 age bracket, but it’s a hotbed for brand discovery. Almost 80% of Twitter users retweet small and medium sized enterprises, and almost 85% use the platform for dealhunting or to find special offers and reviews. Between rural, suburban, and urban locations, Twitter’s user base is distributed quite evenly, while average user income leans a bit more towards the wealthy side when compared with Facebook.

Instagram

Almost 60% of Instagram users are under the age of 30, with a majority female user base at 58%. Unlike Facebook’s 35 average minutes per day, users spend an average of 15 minutes per day on Instagram, which is still nonetheless significant. Perhaps most crucial for businesses to consider, however, is that 53% of Instagram users follow brands. If you’re targeting teens, you should note that 53% of teen Instagram users cite it as their go-to platform for learning about new products. Finally, with more than four times the amount of mobile users than desktop, Instagram is a testament to the importance of a mobile-friendly site!

Taking social media seriously is one of the most important decisions you can make as a modern business owner. We’ve only listed a fraction of the platforms you should consider for your strategy. We can help you conquer these and so many more. Call us at (403) 456-0072 today!

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Calgary Marketing News

Increase Profits While Lowering Costs with a Digital Marketing Agency

Potential clients often ask us how we compete with the personalized experience of an in-house marketing department. We love this question because it allows us to talk about how our superior service can work for them. Really, it only comes down to two key factors: affordability and convenience. Our services provide a level of depth and professionalism that just isn’t possible when a single individual is handling everything, and we work hard to make sure we are reachable and open for all of our clients. These are only the basic qualities we emulate, but our services offer much more than that.

Affordability

Marketing managers may appear inexpensive because they are just one person, however this isn’t true. The annual cost to hire a single full-time employee in Alberta is around $35,000 and that is just for minimum wage! By comparison, a marketing manager’s typical salary is around $63,000. This makes it easy to see how having enough staff to craft an effective inbound strategy can add up when hired directly.

It is also important to keep in mind that our clients are not required to monitor our progress, or ensure that we keep on schedule, so there is significantly less time loss from employee oversight. Furthermore, in a situation where a single employee would cost less than an agency it is often at the expense of several campaign features and details. Our team of professionals can offer great services such as marketing automation, search engine optimization, website development, and more without breaking a sweat. All of this is possible with as much or as little involvement from you as you want to contribute, as you will see shortly.

Convenience

Once a potential client lets us know they are interested in one of our services by visiting our website a member of our marketing team contacts them and sets up a complimentary consultation. We offer a traditional in-person meeting place, but with the help of video conferencing software like Skype, Facetime, and Google Meet we are able to contact clients wherever and whenever works best for them.At the initial meeting, our clients learn about our marketing services and the variety of skills we offer. This process has been designed to ensure that a personal and client-driven plan is created. We discuss the initial website review where we diagnose any potential problems with website design and begin to gather data on user habits to create a picture of our client’s audience. From there we discuss the steps needed for an effective sales funnel, and how we will attract more leads using things like analytics, website design, social media management, search engine optimization and more. Once the initial meeting is over, we begin work on creating the campaign, and our client is given a list of clarifications to help us further hone in on their needs. This meeting is the most involved a client has to be, and as the campaign progresses they will receive regular updates to keep them informed of the campaign’s success. Though we always encourage meeting with our clients regularly to further review historical analytics and plan into the future. Ultimately, no one knows your business better than you do.

At CAYK Marketing Inc. we understand that everyone is busy and is looking for a cost effective solution that they don’t have to constantly watch. That is why we offer competitive rates, excellent customer service, and the desire to get it right, not just get it done. So why not find out how your business can excel with the help of CAYK Marketing by visiting our website, or give us a call toll free at (800) 988-4715.

Categories
Calgary Marketing News

Digital Marketing Means Access to Multiple Talents

A good reason for digital marketing agencies growing popularity is their diverse staff. Designers, writers, developers, and project managers work hard to ensure that every client’s individual needs are met. Between quality service and superior knowledge of marketing trends, digital marketing agencies provide a well rounded team of professionals. Let’s take a look at some of the different roles that a Digital Marketing Agency can perform for your business.

Marketing Staff

Understandably, marketing staff are the bread and butter of any good Digital Marketing Agency. They work diligently to combine their knowledge of traditional marketing with the changing demands of online consumers. On the traditional side they use the best practices established for design and ad campaigns to help clients craft a content strategy that best suits their individual needs. From there they mix in the latest digital marketing techniques, such as search engine optimization, marketing automation, social media management & more to boost brand awareness and take the campaign onto the largest marketing platform in the world, Google.

Writers and Editors

Digital marketing writers are dedicated to crafting a brand’s specific message. After the content strategy has been finalized, writers are given a breakdown of the client’s target audience and an overview of the product and business. The assigned writer will then  further research the client’s industry and public relations to ensure that their phrasing and word choice are honed to the audience, while maintaining a professional voice. By incorporating keywords and phrases into articles, they are able to keep the client’s site relevant and visible to all potential leads. When they are finished, it is sent on to the editor’s room where editors comb through the copy to guarantee that the article is ready for posting on the client’s hand-tailored website. Speaking of which…

Programmers and Developers

Our software teams are the mechanics working under the hood of every client account. Their skillset allows them to craft websites, microsites, and high conversion landing pages that take advantage of the latest website analytics programs and techniques.  Endless scrolling technology, Google Adwords integration, and marketing automation campaigns are all possible due to developer’s ability to stay on the cutting edge so website’s remain prominent and current on search engines. With the rapidly changing technological landscape it is important to be on top of the latest trends, and digital marketing is leading the charge.

Perhaps the greatest part of a digital marketing team is that, although each person has a specialized skill set, together they can pool their knowledge to craft unique ideas and ensure that all clients feel comfortable and satisfied with their campaigns. The hard work culminates in a highly functional website that allows clients to observe their marketing campaign and make tweaks along the way. However, working with a digital marketing agency like CAYK Marketing Inc. does not only give you access to an entire team of different skilled individuals, but can also be more affordable than hiring in-house personnel, while increasing your profits. See how here or visit our website for more ways to see how digital marketing works for you.

Categories
Internet Marketing

When Your Inbound Strategy Is Great, but Your Content Needs Work

As we demonstrated in last week’s article, when the individual aspects of your marketing strategy work in synergy, they give you the best results. But what happens when one component isn’t quite right? The quality of your content, for instance, will make all the difference.

What Makes a Great Inbound Strategy?

Before we jump into the more specific question of content, it’s useful to concretize a broader philosophy by which all of your inbound efforts can be guided. The first thing to remember is that a truly great inbound strategy is defined by your ability to think creatively and try new things. Spice things up with visual content like infographics and video. Use live chat to provide information to visitors that they might not get from your blog. Provide embed codes that make it easier for visitors to share material from your site, generating backlinks for you in the process. There are so many possibilities that it would be a crime not to broaden your horizons!

It’s Not Just Your Blog

Your blog is a major player when it comes to your website’s content, but it’s not the only one. You should evaluate everything that is written on your site, from your “About Us” page to the summaries of your products and services and the visibility of your contact information. When these ingredients don’t measure up to current standards, the respectability of your business can really take a nosedive. It can also severely harm your visibility in search results. Even when you think you’ve ticked off all the boxes, the quality of the writing may not be up to snuff. Even the smallest details can make a big difference.

Making Improvements

A good place to start when evaluating and overhauling your content is to consider a company website that you’ve been impressed by lately. What exactly makes it work so well? Is it the tone and precision of the language? The organization of the information and clarity of navigation? The relevance, variety, and entertainment factor of its blog articles? Your site should be in tip-top shape within all of the above categories and more. Content has the capacity to define the identity of your brand, capture the attention of your visitors, and keep you at the top of their minds. Don’t underestimate its power, capitalize on it!

By uniting a razor-sharp inbound marketing strategy with top-tier content, you’re truly beginning to capitalize on your traffic and facilitate conversions. However, there’s still much more to a full-scale marketing plan than this. Call the CAYK team today at (403) 456-0072 to learn more!

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Internet Marketing Online Marketing

How Do Inbound Marketing and My Website Work Together?

A successful marketing plan is a large, complex machine, with many moving parts all working together to help you grow. When it comes to generating and converting leads, one of the most important elements is your website. So how exactly does it empower your inbound strategy?

Understanding Inbound

One of your primary marketing goals should be to accomplish a substantial and consistent flow of new leads and combine it with a high and steady rate of conversion. The first step of this process is determining how to bring in those new leads in the first place. For quite some time now, one of the go-to frameworks for making this happen has been inbound marketing. Modern digital marketing isn’t just about inserting your presence into the lives of potential customers, it’s about contributing something of value to the web so that you’ll be found when people are searching for something that is relevant to their needs.

The Many Functions of Your Site

Potential customers need good reasons to seek out and continuously experience your brand. In this regard, there are few things that can benefit your strategy more powerfully than your website. Having thorough and concise information on your products or services is essential, but it’s only a portion of the full picture. For instance, writing and routinely updating an informative and engaging blog will supercharge the value and draw of your website. Not only this, but you’ll need to have a mobile-friendly site that is expertly designed on a visual and technical level so that it’s intuitive to navigate and will have a wider presence in search results.

Working in Synergy

After understanding the broader importance of inbound marketing and the utility of your site in generating appeal and search visibility, the next step is to appreciate how the two can operate with other tools. Inbound marketing isn’t just about your site, as social media also plays a critical role. When you establish a strong social media presence with the right quantity and quality of engagement with your community, directing attention to your site by linking to its content in social posts can be a strong model for driving inbound traffic. When individual components are up to par and empower one another in the right ways, that’s a recipe for success!

You won’t get the most out of the inbound philosophy without a top-notch website. Not only can CAYK provide you with exactly that, we can go above and beyond and offer a comprehensive holistic marketing strategy that will help your company thrive. Call us at (403) 456-0072 today!

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Internet Marketing

Three Essentials to Meet the Needs of Your Customers This Year

Each one of your clients comes to you with a set of needs, but it’s a mistake to assume that this refers simply to the product or service that they pay for. A customer should mean a lot more to you than that, so let’s examine three excellent ways you can fulfill and exceed their expectations.

Be Available

Few things can guarantee you a loss of business quite as effectively as your absence or inattentiveness to your client base. This doesn’t just mean that you need to be thinking about them and how much revenue they’re bringing you. Attentiveness should go beyond your numbers and should involve direct engagement and reciprocal communication. Answer your phones, emails, and live chat messages. Respond to feedback on review sites. Make social media engagement a priority. On the whole, you need to make it as clear as possible that you’re there for them and won’t let them down.

Produce Engaging Content

Just as you should endeavour to listen to and communicate with your customers directly, you should see your content as an integral form of communication as well. It allows you to continuously announce yourself as a leading brand in your field, but that’s not all. It provides the information that both potential and established customers need from you regarding your products or services. Even among your most loyal clients, every purchase is a decision, and they want that decision to be as informed as possible. Give them what they need to build trust in you and get excited about what you can offer them!

Modernize Your Website

We’ve all had an experience with a poorly made website. In our tech-centric world, this is something that can linger in your memory like an unpleasant meal, and you don’t want anyone to leave your site with a bad taste in their mouth. It will benefit you considerably to think of a good website not as a luxury, but as something that meets a core need that all of your customers will have. Clunky design, a confusing interface, and poorly written copy just don’t fly anymore. Give your customers a site that meets all of today’s standards, from a live chat interface to a mobile-friendly architecture and more. They deserve it!

Even if your business excels in these categories, being the best that you can be for your established clients is an ongoing process, and so is bringing in new ones. From content to PPC and beyond, the CAYK team is ready to help you succeed. Call (403) 456-0072 to get started!

Categories
Internet Marketing

Make 2018 Your Company’s Best Year Yet

While we all have personal resolutions to set and pursue throughout the coming year, it’s important to do the same for our businesses. So how do you put your company on a course for more growth throughout 2018? The right consulting can take you miles ahead of the rest!

Social Media

Today’s web technologies are more accessible than they’ve ever been. As a result, certain digital marketing endeavours may seem as though they can be successfully undertaken by anyone. Setting up social media profiles for your business is about as easy as it gets, but making them work for your business to bring in new leads and create greater legitimacy and respectability for your brand is a different story. It requires time, hard work, and a wide spectrum of marketing savvy that takes years to attain. If you tap into the knowledge that marketing professionals have accrued throughout the history of social media’s evolution, your strategy will really come into its own.

Getting Conversions

Even if you can bring in new leads, turning those leads into clients is a challenging journey in and of itself. Successful digital marketing requires that you get into the minds of those in your audience, understanding what will tip them towards a conversion and what will push them away. It also demands that you have the technical know-how to build experiences that apply this understanding in a practical and measurable way. If you want to know what your site and overall marketing strategy needs to become a mean, lean conversion machine, proper consulting can shed light on all the essentials.

A Fresh Perspective

It’s easy to break digital marketing down into terms a simple as lead generation and conversion, but anyone who runs a business knows that growing a larger and more loyal client base is about a lot more than that. This is why high-quality consulting needs to take as wide an array of marketing factors into account as possible. Not only this, but it needs to bring something new and competitive to the table, otherwise you’ll just be running in circles and falling behind the more forward-thinking competition. Whether it’s one-on-one consulting or a seminar given to your entire team, a good consultant will change the way you think about your business and what it’s capable of!

Is your business prepared for the coming year? These aren’t the only factors to bear in mind. From marketing automation to advertising and beyond, CAYK has the experience to help you succeed. Call us at (403) 456-0072 to experience truly first-class marketing consulting today!

Categories
Internet Marketing

Are You Getting Untrustworthy Marketing Advice?

Digital marketing is a competitive field, and everyone has their own approach to helping businesses succeed. However, an agency that approaches you with certain motives may not have your best interests at heart. From false data to false promises, here’s how to spot them.

The Traffic Audit

Dishonest marketing agencies employ a number of unsavory strategies to get new clients, but there’s one in particular that we’d like to focus on. If you run a small business, you may at some point be approached by a marketing team offering to run a free test of your site’s rate of visitor traffic over the past few months, purporting to use auditing tools like Alexa or SEMrush. This could be via phone, email, or an online form. Following the test, you’ll probably be told that your traffic has not improved across the time they tested it for, and that with their services you’ll see the increase that you want.

What’s Really Going On?

The shock of learning that your site is underperforming could make it tempting to believe them. However, there’s a pretty high likelihood that this assessment of your traffic isn’t entirely truthful. In fact, they may not have even run a genuine audit in the first place. If you’re already working with a different team, this deceptive agency’s motive is first and foremost to distance you from that team so that they can step in. They simply want to get you as a client, not to help your company with its marketing efforts out of a genuine desire to see you succeed.

Transparency and Results

As surprising as it may be to hear that marketers get up to these kinds of things, it’s unfortunately not uncommon. It highlights a key underlying issue behind many marketing practices: Transparency matters more than some are willing to admit. A marketing team has a responsibility to work with its clients in a way that offers all the information they need on a routine basis. This is why CAYK believes so strongly in the importance of 30-day and 90-day account reviews. It demonstrates not only that we have the ability to get you results, but that we have the integrity to provide you with the experience you deserve!

Don’t be fooled by deceptive tactics. A marketing agency that doesn’t practice honesty and integrity won’t have your back when it matters most. To find out more about how we structure our marketing plans to put your needs first, get in touch with CAYK at (403) 456-0072 today!

Categories
Online Marketing

Are You Making Any of These Marketing Automation Mistakes?

Marketing automation involves a number of tools and strategies that can be powerful allies for your business, but only if you utilize them correctly. The occasional misstep in implementation is one thing, but some mistakes can significantly compromise your automation approach.

Neglecting Key Inbound Strategies

In order for your marketing strategy to bring you new business, you need to generate leads. Marketing automation excels at understanding existing leads and nurturing them so that they are guided through the purchase funnel to become loyal clients, but this is only part of the overall journey. If you put time, money, and effort into automated marketing actions without developing the inbound-focused aspects of your strategy that will bring leads to you in the first place, all that automation will only do you so much good. From your content to your social media, have your bases covered!

Falling Short on CRO

As good as marketing automation is at lead nurturing, it won’t maximize your conversion rates all on its own. For this you need to ensure that you have all of your sharpest CRO tools in the shed and that you use them the right way. Know your KPIs, know your audience, and have a detailed understanding of the strengths and weaknesses of your site. How well-placed and well-written are your CTAs? How smooth is the navigation of your site, and can your leads intuitively get to where you need them to go? Failing to take elements like these into consideration can mean wasted efforts when it comes to your automation.

Trying to Do It Yourself

Building an inbound-centred marketing automation strategy that places necessary focus on your site and its CRO is a complex and potentially overwhelming endeavour. There are many different metrics to keep tabs on and decisions to be made on a routine basis. It’s definitely not an aspect of digital marketing that should be approached as a DIY project. Instead, the best way to get it right is to join up with a marketing team who can meet with you regularly, set actionable goals, and communicate smoothly with you throughout the process. This will help you avoid even the most common mistakes out there!

With the growth of new and exciting inbound philosophies in digital marketing, a revitalized perspective on marketing automation has changed the way businesses use it to bring in new clients. Give CAYK a call at (403) 456-0072 to find out how we can make it work for you!

Categories
Online Marketing

Knowing the Limits of Marketing Automation Software

As demonstrated by last week’s blog, finding affordable, effective marketing automation solutions is as easy as ever. Meanwhile, important questions arise when you look deeper into automation techniques. For instance, is it really the software itself that defines your success?

The Basics

What is the basic functionality of your average marketing automation strategy? On a general level, it’s helpful to think of automated marketing actions as being activated either at a regular interval defined by you, or when a certain condition arises, also defined by you. The ideal marketing automation solution will respond dynamically to your leads, learning as much about them as possible and allowing you to target more effectively. You’ll then be able to trust your site or email campaign to follow up on the right conditions with the right actions, producing a more personalized experience for leads as they move through the funnel.

Today’s Software

While the above is all well and good as a fantasy, it’s important to know how to separate the imaginary best-case scenario from the practical, actionable aspects of the technology. For one thing, a lot of today’s marketing automation technology focuses on things like email campaigns, which occupy the outbound end of the marketing spectrum. While this is an important and helpful part of any strategy, the fullest potential of automation lies in its integration with inbound marketing strategy. When something as dynamic and complex as an inbound strategy enters the mix, you can be sure that no single software solution for marketing automation will be your magic bullet.

Recipe for Success

If the automation software alone won’t necessarily guarantee you the best results, then what will bring you closest to that ideal solution? As always in digital marketing, it’s the person using the technology and the way in which they use it that will mean the difference between failure and success. Inbound marketing automation can take the effectiveness of your site — not to mention your overall customer experience — to another level, but only if you have the right people by your side to make it work. Opt for a team with maximum inbound experience and you’ll have a real recipe for success!

Even the most impressive strategy can fall flat when not implemented with the right tools and commanded by the right person. CAYK is here to help you and your business navigate today’s modern marketing world with skill and tact, so call us today at (403) 456-0072 to get started!