Search engines drive the majority of internet traffic. SEO (search engine optimization) and SEM (search engine marketing) are commonly used digital marketing terms, naming strategies
In the internet age, generating leads is about more than putting out a few ads. Traditional outbound marketing no longer represents the full picture. You
Staying aware of the latest SEO trends and best practices helps you meet the requirements that search engines use to rank websites allowing your site
20% of all retail sales happen online and 27% of the global population shop online. That’s 2.14 billion online shoppers! Brands and retailers must rise
Outbound marketing techniques are annoying! They interrupt your TV show, fill up your inbox with information you’re not interested in, take valuable space in your
There’s a lot of competition for the notice of consumers. It’s getting harder and harder to capture their attention. The average user spends only 10
The field of marketing is more diverse and complex than ever. It may seem overwhelming, but when you know how to recognize key approaches and
In a recent interview, the controversial band Nickelback told an interviewer that had it not been for the word-of-mouth reviews from their fans they would
Whether you’ve thought about it yourself or you’ve heard others say it, it’s common for people to see certain web-based innovations as bringing an end
A successful marketing plan is a large, complex machine, with many moving parts all working together to help you grow. When it comes to generating
Digital marketing can take your business on many exciting journeys, and each journey will yield the best results when you put your best foot forward
2017 has been yet another highly rewarding year for the CAYK team. Not only have we joined forces with so many great new clients, we’ve
As an important aspect of Marketing Automation, the newest service offered by CAYK Marketing, we’re making sure that our advisors are trained in InBound Methodology.
Knowing the Distinction These days, a brand’s online presence and marketing strategy are spread out to many different venues. This means that a traditional approach
As demonstrated by last week’s blog, finding affordable, effective marketing automation solutions is as easy as ever. Meanwhile, important questions arise when you look deeper
