Tag: Calgary Digital Marketing

Is Your Business Getting Lost in the Swamp? - Cayk Marketing - Digital Marketing Calgary

Is Your Business Getting Lost in the Swamp?

Competition is a core part of running a business. Not all industries have to contend with it to the same degree, but if you want growth, you need to stand out. This is a task that seems to be getting harder and harder these days, especially on the web. Here’s how to make it a
Read more

Understanding Inbound Marketing Automation

Knowing the Distinction These days, a brand’s online presence and marketing strategy are spread out to many different venues. This means that a traditional approach to marketing automation, one that generally tends to be too focused on email and sets up a system of conditions and marketing actions that can be too rigid, is a
Read more

Marketing Automation Without CRO? It Could Be a Waste of Time! - Cayk Marketing - Online Marketing Calgary

Marketing Automation Without CRO? It Could Be a Waste of Time!

We’ve given you a look at some key considerations when it comes to marketing automation, but many of the best tools offer the greatest results when combined with others. Marketing automation and conversion rate optimization, for instance, is a match made in heaven! What’s Conversion Rate Optimization? If you’re familiar with search engine optimization, you
Read more

Taking Advantage of MailChimp’s Free Marketing Automation - Cayk Marketing - Digital Marketing Calgary

Taking Advantage of MailChimp’s Free Marketing Automation

With so many different marketing tasks to keep up with in your strategy, things would be pretty overwhelming if it weren’t for marketing automation. Some automation solutions are more affordable than others, but thankfully the email campaign service MailChimp has you covered! What is Marketing Automation? Like any range of digital technologies, the thing that
Read more

Why Responsive Internet Marketing Is Only Getting Bigger - CAYK Marketing - Digital Marketing

Why Responsive Internet Marketing Is Only Getting Bigger

Although we were amongst the first Calgary Internet marketing firms to adopt the concept of responsive marketing campaigns, we expect many others are going to follow our example soon. That isn’t just because clients love responsive marketing, or even because of the incredible results we’ve been able to generate for the companies we work with.
Read more

4 Ways Your Internet Marketing Can Improve Over Time

As the old saying goes, if you aren’t getting better, you’re getting worse. That’s particularly true when it comes to Internet marketing, where new ideas and best practices change on a regular basis. If you want to get the most from your website – and use your Internet marketing plan to actually grow your company instead of
Read more