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How to Keep Succeeding With Google AdWords in 2013

Even though lots of different Internet marketing techniques come in and out of vogue every year, Google AdWords remains one of the fastest, most predictable, and most efficient at bringing targeted traffic to your business website or online store. But, as with everything else online, the way you use it should constantly be changing and evolving.

To help you make the most of your bids – and the AdWords advertising platform as a whole – here are a few quick tips for using your account in 2013 and beyond:

1. Always be getting more specific. Tightly targeted ads, keyword-specific groupings, and lots of negative keywords are all “must-haves” in today’s Internet advertising world. In fact, the more closely you can target your potential customer and align your message with their search, the easier time you’ll have remaining profitable.

2. Embrace Google’s new advertising tools. The world’s largest search engine is always introducing new innovations, but perhaps none has been as important as Google Remarketing, which allows you to reach potential customers multiple times after they’ve visited your site or clicked on your ad. Used correctly, it can help you explode your conversion ratios in just a few months.

3. Pay close attention to bids and conversion rates. Because the prices are increasing in most markets (due to increased competition), it’s more important than ever to know how much you are paying for specific keywords… and what kinds of sales you are earning as a result. Remember that the goal is to help your bottom line with efficiency, not to simply bring in the traffic.

When you need help with Google AdWords and other forms of Internet advertising, we should be your first call. Contact us to set up a free consultation today.

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Calgary Marketing News Networking & Events Online Marketing Social Media Uncategorized

The 4 Rules of Outsourcing Social Media

It is becoming more and more common these days to outsource social media marketing – especially the creation of social content and posting from one format or profile to another.

But, do you know the best practices you can use to ensure that your Internet marketing partner is giving you real value, and that you’re making the most of your investment? Because a lot of our new clients don’t, here are our four rules for outsourcing social media marketing:

1. Don’t trust anyone who comes along. There are lots of companies out there who say they can help with your social networking, including many overseas firms that charge very low prices. In most cases, this is a false bargain – the last thing you want is someone with a poor grip of the language (or your company’s marketing plan) putting together public notifications.

2. Remember that it’s still up to you to set the tone. You should be the one to decide what kinds of topics are being discussed on your social media accounts, what sorts of contacts you want to target, and what the “voice” in your social profiles should be. When it comes to social networking, you can outsource the work, but not the decisions.

3. Stay engaged in your social profiles. When people send personal messages to you through social sites, they expect that you’re going to respond yourself (or at least be involved). It’s important that you stay engaged and know what’s going on with your profiles, followers, and communications in general.

4. Keep watch over important indicators. Don’t blindly spend time or money in social networking and just assume that it’s working the way it’s supposed to. Watch important indicators, like new visits and sales that are generated from social sites, so you can be sure you’re getting big value from your Internet marketing company.

Do you need help managing your social profiles and getting the most from social network marketing? Now is the perfect time to call us and request a free consultation.

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Calgary Marketing News Networking & Events Online Marketing Social Media

How Well do Your Social Contacts Know You?

Earlier this month, we wrote about the need for personal attention in your social media marketing efforts if you truly want to make a splash on sites like Facebook and Twitter; however, simply being involved isn’t enough – the best businesses and professionals make themselves stand out by adding a bit of personal touch and flavor to their profiles and updates.

This is important for many reasons, but mainly because it helps distinguish you from all the other “voices in the crowd.” After all, it’s nice to have lots of fans and followers, but building a personal brand is a lot more significant… and much more profitable over the long run.

So, how do you add a personal touch to your profiles? Here are a few easy ingredients you can count on:

Photos. A picture isn’t just worth a thousand words; they can help convey emotion and personality at the same time. Best of all, your personal photos don’t have to be professional – anything that helps convey or reinforce your message will do.

Stories. People love hearing about what’s happening to others they know even more than they like new product announcements and coupon codes. So, share a slice of your personal life now and then (just not too personal) and see what it does for your social following.

Personal insights and experiences. Why not take a current event and give your own twist on what’s happening? Or, share how you overcame a particular challenge or situation. It can make you seem more personable and likable.

Real emotion. When something funny, or tragic, is in the news, don’t be afraid to comment. You don’t have to share a completely unique opinion or breakthrough – just participating in the public conversation is enough to show that you care.

If you want to be more than just another generic marketer in your industry, then adding a personal touch to your social media content could be the perfect weapon. Next time, before you post or tweet, take a look at what you’re sending and see if it resonates on a level deeper than an offer, discount, or piece of industry news.

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Calgary Marketing News Networking & Events Online Marketing Social Media

The One Thing Missing From Many Social Media Marketing Plans

Social networking has gone from being a fun Internet pastime to a big business, with companies of all sizes participating in one way or another. But, as the profiles and memberships go up – and the tweets and updates along with them – it’s easy to see that something is missing from a lot of social marketing plans.

It isn’t time, special apps, or even budgets… it’s personal attention.

Far too many organizations just aren’t paying attention to their social accounts. They are treating them like pay-per-click ads, something to “set up” and then ignore forever. Unfortunately, social media doesn’t work that way. Although you should certainly consider having a professional Internet marketing team help you with your social profiles, there are a few things that you should definitely pay personal attention to:

The topics being raised and being posted about. It’s up to you to set the tone and direction for your business, and your social accounts. No one knows your industry and your market like you do, so make sure that you are at least the inspiration for the social content your business is producing.

Your connections and followers. Your social network should begin with your close acquaintances and colleagues. From there, it’s also important that you stay involved and be sure that you are making the right kinds of connections, so that you aren’t just randomly joining groups and attracting fans who will never buy from you.

Personal notes and other follow-up. No one wants to take the time to write a personal email, only to have it followed up with a generic boilerplate note. Take care to respond to those who write to you personally, even if briefly.

It’s easy to say that you don’t have enough time to manage your social accounts yourself, but if you aren’t personally involved in one way or another, then social media just becomes another generic marketing platform.

Need help managing Facebook and Twitter? Get a free consultation from us today.