As we demonstrated in last week’s article, when the individual aspects of your marketing strategy work in synergy, they give you the best results. But
A successful marketing plan is a large, complex machine, with many moving parts all working together to help you grow. When it comes to generating
Any business owner who wants to keep their company competitive and firmly grounded in the present should embrace the importance of SEO. However, it’s not
Your marketing plan can’t live up to its potential unless you have great visibility in organic search results. Without high-quality content, this will only be
The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful
With so much of common marketing practice surrounding digital tools these days, it’s easy to lose sight of the methods that have been used for
Some digital marketing tools and practices can be a bit complex and prone to inaccurate assumptions. Google AdWords is a good example, and the issue
Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of
Now that we’re in the later stages of 2015, it’s a good idea to take a look at what lies ahead for next year. What
Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of
Pay-per-click advertising, through Google’s AdWords program or elsewhere, often leaves newer marketers confused. On the one hand, it’s a virtually instant way to attract visitors
If there were an actual textbook on online marketing, one that we could all agree on and learn from, it’s likely that writing good search
At CAYK, helping our clients to generate great online marketing content is one of the most important and impactful things we can do. Great writing
