
There’s More to Marketing Than Just PPC
We love the versatile and detail-oriented nature of an AdWords strategy, but the current digital marketing landscape is far too rich and varied to focus

We love the versatile and detail-oriented nature of an AdWords strategy, but the current digital marketing landscape is far too rich and varied to focus

Now that you’ve had a month or so to pick up momentum, it’s important to remember that having a lucrative year requires getting started on

With so many digital technologies, resources, and strategies at hand in the digital world, there are all kinds of terminologies to keep up with, many

There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a
Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but
Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained

The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful

We talk a lot about how important it is to trust in a qualified team when implementing a marketing strategy for your business. It’s even

Some digital marketing tools can be complex and misunderstood. How does AdWords work? That’s a question many business owners ask – and too often, they

Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of

As you may know, 2015 was a benchmark year for the ever-evolving relationship between the internet and consumer mobile devices. It was the first year

We see Google show up in the media every day, usually regarding things like SEO, mobile technology, and other topics. One that has spread like

When working with a marketing expert to put together a social networking plan for your business, it can be tempting to let them take the

Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of

The way we use the internet has changed in countless ways over the past couple decades. SEO is no exception. As one of the most important aspects of your marketing plan, it’s a good idea to be as knowledgeable on the subject as possible. Here’s a little breakdown to get you acquainted.
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