Tag: Calgary Marketing Agency

What is Native Advertising?

What is Native Advertising?

Digital marketing is one of the most popular advertising trends of this century. Traditional styles of digital advertising (pop-up ads, banner ads, promotional image tiles)

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A desk setup with a laptop, a blue notebook, and a white cake, featuring CAYK Marketing business cards to illustrate the synergy between branding vs. marketing.

Branding vs. Marketing

Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are

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Digital Marketing in 2023

Digital Marketing in 2023

A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness

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Email Marketing

Email Marketing: It Works!

Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred

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In-house vs Agency Marketing

In-House vs. Agency Marketing

When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders.

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