Don’t Sell Your Product or Service, Sell Your Solution
February 20, 2023
Most people look around for solutions to their problems, not products. If potential customers can’t see how their problems can be solved by what you
Most people look around for solutions to their problems, not products. If potential customers can’t see how their problems can be solved by what you
Digital marketing is one of the most popular advertising trends of this century. Traditional styles of digital advertising (pop-up ads, banner ads, promotional image tiles)
At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands
20% of all retail sales happen online and 27% of the global population shop online. That’s 2.14 billion online shoppers! Brands and retailers must rise
Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Outbound marketing techniques are annoying! They interrupt your TV show, fill up your inbox with information you’re not interested in, take valuable space in your
Digital marketing is a results-based industry. Nobody finds success here if they don’t have the skills to back up their claims. CAYK Marketing has been
Content marketing involves the creation and sharing of online material such as videos, blogs, social media posts, and podcasts. This information does not explicitly promote
Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred
Want to build brand awareness, connect with existing customers, generate new leads, boost SEO, view competition efforts, cultivate your email list, amplify your sales and
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
Website users have a low tolerance for poor user experience. They want to find information easily and accomplish tasks quickly. Improving their experience can lead
Page load speed affects bounce rates, is an indicator of overall user experience and is a factor in a site’s ranking. You can improve organic
Not all content will engage your audience. You need content that satisfies your customers, stands out amidst the competition, inspires your audience and nudges readers
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