There was a time not so long ago where a website was considered to be designed well if it had a lot of videos, high resolution images, and CPU-intensive interactive elements. Luckily, recent trends towards mobile-friendly design have caused a shift in the public’s view of what constitutes good design. In this article we look at three recent design trends that can put a company’s website a cut above the rest.
Minimal Design Elements
Minimal design elements encompass a wide variety of best practices. It includes options like flat interface design, edge-to-edge (full width) elements, fewer embed videos and more. All of these elements have arisen from a school of design called web 3.0 design. Web 3.0 design seeks to remove the “visual noise” of old website design so that a company’s products, values, and community can become the centre of attention instead. This allows companies to showcase the things that matter most, their people and their services.
White space, which is sometimes referred to as negative space, makes use of areas on a webpage that have no specific design element, but instead are purposefully left blank in order to create a specific tone or feeling. White space can be used in a number of ways, from increasing the amount of white space to create elegant, simple and rich web pages; to a very selective use when crafting paragraph blocks in order to ensure an easy-to-read, eye-catching experience. However, it is difficult to use effectively, so it is important to have a skilled team ensure the design is pleasant and functional.
Mobile Friendly Design
Cell phones have become a part of everyday life for our children, our parents, and us. While desktop computers are still used for internet access the mobile market continues to grow, and with it the demand for mobile-friendly websites. Design elements like endless scrolling, responsive mobile friendliness, and others are used to create websites that are functional, fast, and easy to use. As well, with the increasing performance of smartphones users have begun to rely on their phones for instant and useful information. Opening times, ticket prices, navigation, and more should be readily available from a company’s website with one simple search. Mobile-friendly design makes this information easy to find for a search engine, and easy to find for users on the website itself.
These are just three ways to boost a website’s visibility, modernity, and practicality. However, it is important to remember that understanding what makes a website look good doesn’t mean it is easy to implement. Fortunately, digital marketing agencies, like CAYK Marketing, have years of experience in website design, and love to take on new challenges. Plus, with their talented staff of writers, developers, marketing professionals, and more they can help with all of the other aspects as well.