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Marketing Considerations for the Fall Season
Like a savvy marketing expert, your digital marketing plan should be dynamic and responsive to the world around it. When it comes to a seasonal marketing techniques, the shift from summer to fall is a particularly important time. Here are a few things to bear in mind now that it’s arrived. Key Holidays You can make your marketing plan more seasonal in many ways, but fine-tuning your voice and online
What Makes a Business Website Mobile-Friendly?
Mobile technology has revolutionized the way that consumers get the products and services they need. Expectations are higher than ever, and every business needs to stay mobile friendly if they want to compete. So what exactly makes or breaks the mobile-friendliness of your site? Design & Usability One key factor determining the mobile friendliness of a website is how usable it is for mobile users. Your site’s ability to adapt
How Your Content and Social Media Should Support One Another
When it comes to digital marketing, simply having all of the individual marketing necessities in place isn’t enough. They need to work together and empower one another to make for a more successful overall system. Content and social media offer the perfect example of this dynamic. Strengthening Your SEO If you ask any digital marketing expert why content is so important for a business website, they’ll probably emphasize its function
Are You Wasting Money with Your Ad Campaigns?
Depending on how they’re planned and carried out, PPC campaigns can either be an asset to the growth of your company or a strain on your budget. If you want high return on ad spend, you’ll need to utilize advertising tools like Google Ads and Facebook to their fullest potential! Quality Over Quantity The beauty of a PPC platform like Google Ads is that it’s designed to incentivise all the
5 Social Media Marketing Mistakes Your Business Might Be Making
Despite its power as a marketing tool, social media management is often quite misunderstood. If you want to build a strong audience, engage with your community, and drive traffic to your business website, you’ll want to ensure that your social strategy doesn’t have any of these potentially fatal flaws. Not Using Social Media to Your Advantage By far the biggest mistake a business owner can make when it comes to social
3 Major Uses for Marketing Automation
Previously, we mentioned that personalized email campaigns are only the tip of the iceberg when it comes to marketing automation. It can serve a multitude of purposes to help your business grow, so why not take a closer look? Here are three areas where it really shines. Analyzing and Understanding Your Leads Whether it’s getting someone to sign up for you email list, fill out a survey or other form,
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