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Outbound Marketing vs Inbound Marketing: What’s the Difference?

December 10, 2018

The field of marketing is more diverse and complex than ever. It may seem overwhelming, but when you know how to recognize key approaches and philosophies, you’ll know how to apply them to your business. Let’s look at the differences between inbound and outbound methods. Outbound Marketing We can consider outbound marketing to be the traditional philosophy that has guided marketing efforts for centuries, indeed long before “outbound” itself was

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Start the New Year with a Strong Content Strategy

December 1, 2018

With the coming of the holidays and a new year on the horizon, it’s the perfect time to reassess the many aspects of your company’s marketing strategy. For instance, how about your content? There are countless possibilities to consider, so it’s a good idea to solidify your game plan now. Why a New Strategy? There are many guiding principles behind content-driven marketing, but one of the most important is that

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You Don’t Need to Hang Your Hat on Every Social Network

November 8, 2018

Part of what makes social media so exciting is its enormous variety and usership. Depending on how you look at it, however, this can also be intimidating for you as a business owner. Not to worry—you don’t have to put all your chips in with every single platform! Understanding Demographics Each social media platform has its own unique history and process of evolution. This is shaped by countless factors, from

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What to Avoid from a Marketing Agency

November 1, 2018

There are more marketing professionals out there today than anyone can count, and they all claim to be the best. In such a competitive environment, how can you as a business owner know that you’re choosing the right team? A good starting point is to be aware of common red flags. Excessive Guarantees Digital marketing is a complex and dynamic beast. Accumulating greater visibility in organic search results is known

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What Kind of Content Should You Post on Your Social Profiles?

October 8, 2018

If you think that all social platforms serve basically the same purpose, you may want to reconsider. In fact, different forms of content will perform better or worse depending on where they’re posted. Let’s run through some major content types and find out where they should go. Written Content From your articles to your social media posts themselves, written information is a truly universal form of content that you can’t

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A New Way to Book Appointments: Calendly

October 1, 2018

Meetings, appointments, phone calls, interviews, presentations, you name it. Running a business without efficient scheduling is simply not an option. There are more scheduling apps out there today than ever, but we’d like to show you one that’s especially practical and powerful. How Does Calendly Work? The core function of Calendly is pretty simple. First, you set your availability and scheduling preferences. It then allows you to send a link

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