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InBound Methodology Certification

As an important aspect of Marketing Automation, the newest service offered by CAYK Marketing, we’re making sure that our advisors are trained in InBound Methodology. Today, we’re happy to say that yet another of our team members has earned her HubSpot Certification! Congratulations to Dakota on achieving your InBound Certification. Marketing Automation is a passion of ours, and we believe it’s important to recognize how it goes beyond the software

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Understanding Inbound Marketing Automation

Knowing the Distinction These days, a brand’s online presence and marketing strategy are spread out to many different venues. This means that a traditional approach to marketing automation, one that generally tends to be too focused on email and sets up a system of conditions and marketing actions that can be too rigid, is a bit outdated. The distinction lies in understanding that your automated marketing actions need to be

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Marketing Automation Without CRO? It Could Be a Waste of Time!

We’ve given you a look at some key considerations when it comes to marketing automation, but many of the best tools offer the greatest results when combined with others. Marketing automation and conversion rate optimization, for instance, is a match made in heaven! What’s Conversion Rate Optimization? If you’re familiar with search engine optimization, you know that it aims to maximize the visibility of your site and overall brand in

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Knowing the Limits of Marketing Automation Software

As demonstrated by last week’s blog, finding affordable, effective marketing automation solutions is as easy as ever. Meanwhile, important questions arise when you look deeper into automation techniques. For instance, is it really the software itself that defines your success? The Basics What is the basic functionality of your average marketing automation strategy? On a general level, it’s helpful to think of automated marketing actions as being activated either at

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Taking Advantage of MailChimp’s Free Marketing Automation

With so many different marketing tasks to keep up with in your strategy, things would be pretty overwhelming if it weren’t for marketing automation. Some automation solutions are more affordable than others, but thankfully the email campaign service MailChimp has you covered! What is Marketing Automation? Like any range of digital technologies, the thing that makes online marketing so powerful is its ability to streamline what you do and bring

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Why Your Business Needs to Be on Social

There’s a lot of talk about social media in the digital marketing world, and for good reason. It has revolutionized the way that people, organizations, businesses, and cultures connect with one another online. If your business hasn’t caught on in this department, here’s why it’s so critical. Starting on the Right Foot If there’s one thing to look towards in order to get an idea of how powerful the rise

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