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Four Google Chrome Extensions You Should Try

September 10, 2018

Google Chrome may be known for its speed and straightforward design, but one particularly exciting dimension to this browser is the range of available extensions that make it more versatile. We’ve got four examples in mind that could prove to be beneficial to your business. VidYard Video is one of the most powerful tools in digital marketing. Being a Chrome extension, VidYard makes the integration of video into your strategy

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Autumn marketing

Autumn Marketing

September 1, 2018

As seasons change, so should your marketing approach. Thinking seasonally about how you express yourself as a business is one of the most important steps you can take to maintain a more respectable brand. Now that autumn is finally here, have you started brainstorming how to implement autumn marketing in your company? Getting Into the Spirit When considering how to spice up your marketing presence with the autumn season, it

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Professionally Written Content in Your Digital Marketing Strategy

August 20, 2018

Effective digital marketing strategies encompass many things: mobile-friendly design, websites optimized for speed, a strong social media presence, and more. However, none of these would be possible without regularly posted, professionally written content. Content is the backbone of digital marketing strategies because it enables businesses to reinforce their keyword inclusion, remind search engines of their relevance, and build a community of consumers and brand advocates. Keyword and keyphrase inclusion used

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How Google Reviews Affect Search Engine Optimization

August 15, 2018

In a recent interview, the controversial band Nickelback told an interviewer that had it not been for the word-of-mouth reviews from their fans they would never have become so successful. This can be seen as a pretty strong indication of how important reviews from friends and family can be, and a recent study indicates 84% of people trust online reviews as much as a personal recommendation. As a result, it

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Recent Website Design Trends

August 10, 2018

There was a time not so long ago where a website was considered to be designed well if it had a lot of videos, high resolution images, and CPU-intensive interactive elements. Luckily, recent trends towards mobile-friendly design have caused a shift in the public’s view of what constitutes good design. In this article we look at three recent design trends that can put a company’s website a cut above the

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Does Your Website Still Represent You?

August 6, 2018

As someone who operates a business, you’re probably well aware that a company is prone to develop and evolve in various ways over time. Whether it’s brand image, philosophy, or range of products and services, things change. Are you willing and able to adapt your site accordingly? The Dangers of Being Outdated Many business owners are so busy with day-to-day operations that they probably don’t pay much attention to how

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