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Are You Wasting Money with Your Ad Campaigns?

August 16, 2019

Depending on how they’re planned and carried out, PPC campaigns can either be an asset to the growth of your company or a strain on your budget. If you want high return on ad spend, you’ll need to utilize advertising tools like Google Ads and Facebook to their fullest potential! Quality Over Quantity The beauty of a PPC platform like Google Ads is that it’s designed to incentivise all the

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5 Social Media Marketing Mistakes Your Business Might Be Making

August 1, 2019

Despite its power as a marketing tool, social media management is often quite misunderstood. If you want to build a strong audience, engage with your community, and drive traffic to your business website, you’ll want to ensure that your social strategy doesn’t have any of these potentially fatal flaws. Not Using Social Media to Your Advantage By far the biggest mistake a business owner can make when it comes to social

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3 Major Uses for Marketing Automation

July 10, 2019

Previously, we mentioned that personalized email campaigns are only the tip of the iceberg when it comes to marketing automation. It can serve a multitude of purposes to help your business grow, so why not take a closer look? Here are three areas where it really shines. Analyzing and Understanding Your Leads Whether it’s getting someone to sign up for you email list, fill out a survey or other form,

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5 Ways to Get More Traffic to Your Business Website

July 1, 2019

The amount of traffic flowing to your website is directly related to how much new business you take in. Not only this, but it is highly influential in helping to maximize client retention. You, like everyone else, probably want as much as you can get. Here are five ways to make it happen. Develop a Strong Inbound Strategy The more reasons you give people to visit your business website, the

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How Is Voice Search Affecting SEO?

June 18, 2019

SEO has become a second-nature aspect of marketing a business and bringing in new leads. However, as with any component of your strategy, SEO is evolving as time goes on. Voice search is playing an increasingly prominent role in the current landscape, so how do you adapt? Voice & the Rise of Mobile There’s no question about it — mobile devices have had profound effects on the way that users

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What Defines the Usability of Your Business Website?

June 18, 2019

It’s common for people to assume that a great-looking website will earn you big points with the visitors you’re hoping to convert. This isn’t necessarily false, it’s just one part of the picture. Visual appeal must be coupled with high usability, and there are several ways you can secure it. Predictability No one wants to be called “predictable”. Your business website, however, should be. This isn’t to say that you

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