Our Recent Articles

Automated Email Workflows – the Way of the Future

January 30, 2023

After decades of use, email is still one of the most effective methods of nurturing leads. In fact, 30% of global consumers rank email as their preferred channel for receiving brand communications. Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. For ten years in a row, email has generated the highest ROI for marketers, with every $1 spent generating an average of

What is Marketing Automation?

January 30, 2023

Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from traditional media marketing (newspapers, television, flyers, billboards, pole posters, etc.) to digital marketing (social media marketing, google ads, digital billboards, pay-per-click ads, content marketing, email marketing, mobile marketing, marketing analytics, affiliate marketing, search engine optimization, etc.). One of the most recent innovations is marketing automation.

Digital Marketing in 2023

January 30, 2023

A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness about your business and acts as a roadmap for attracting, engaging and converting customers. A well-developed digital strategy includes goals, procedures, analysis, timelines, budget, digital channels and more. It uses specific media and tools to tailor a plan for your unique business, ensuring your marketing

Why you need a Digital Marketing Strategy in 2023

January 30, 2023

Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or optimizing of an integrated digital marketing strategy vital to the success of your company. This is especially true in 2023 as you continue to safeguard your business against inflation. What is a digital marketing strategy? A digital marketing strategy is an actionable marketing plan for

Inbound Marketing – The Strategy to Strive For

January 15, 2023

Outbound marketing techniques are annoying! They interrupt your TV show, fill up your inbox with information you’re not interested in, take valuable space in your favourite magazine and intrude when you’re listening to the radio. Many brands are embracing inbound marketing instead, a process that draws in potential customers instead of pushing unsolicited promotions. This long-term strategy focuses on creating valuable content that answers consumer questions and solves their problems,

Is Social Media Marketing Right for Your Business?

January 1, 2023

84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of people use social media when making purchase decisions and 80% of people get advice about a purchase through social media platforms. With statistics like this, your business needs to take advantage of social media marketing! What is social media marketing? Social media marketing (also known