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Branding vs. Marketing
Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are different concepts and deliver separate goals. In the most basic terms, branding is who you are and marketing is the strategy used to build awareness of who you are. When it comes to putting your business out there, knowing the difference between these two strategic
How HubSpot Can Help Your Business Grow
20% of all retail sales happen online and 27% of the global population shop online. That’s 2.14 billion online shoppers! Brands and retailers must rise to the challenge. This is where HubSpot shines. HubSpot offers a wide range of resources to help you identify and capture your target market. These tools assist in building an inbound marketing strategy, positioning your business to succeed in today’s online market. At CAYK, our
Automated Email Workflows – the Way of the Future
After decades of use, email is still one of the most effective methods of nurturing leads. In fact, 30% of global consumers rank email as their preferred channel for receiving brand communications. Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. For ten years in a row, email has generated the highest ROI for marketers, with every $1 spent generating an average of
What is Marketing Automation?
Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from traditional media marketing (newspapers, television, flyers, billboards, pole posters, etc.) to digital marketing (social media marketing, google ads, digital billboards, pay-per-click ads, content marketing, email marketing, mobile marketing, marketing analytics, affiliate marketing, search engine optimization, etc.). One of the most recent innovations is marketing automation.
Digital Marketing in 2023
A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness about your business and acts as a roadmap for attracting, engaging and converting customers. A well-developed digital strategy includes goals, procedures, analysis, timelines, budget, digital channels and more. It uses specific media and tools to tailor a plan for your unique business, ensuring your marketing
Why you need a Digital Marketing Strategy in 2023
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or optimizing of an integrated digital marketing strategy vital to the success of your company. This is especially true in 2023 as you continue to safeguard your business against inflation. What is a digital marketing strategy? A digital marketing strategy is an actionable marketing plan for
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