Our Recent Articles
What are Google Display Ads?
Display ads are a type of online advertisement that combines text, images and a URL (online address). They link to a website where a user learns about/buys a product/service. Display ads can be static or animated, videos or rich media (changing text). Their purpose is to attract users to a website, social media platform or other digital medium and to encourage the users to take a specific action (make a
What is Native Advertising?
Digital marketing is one of the most popular advertising trends of this century. Traditional styles of digital advertising (pop-up ads, banner ads, promotional image tiles) are often abrasive and intrusive. These ads interrupt a user’s experience with information that doesn’t necessarily reflect the user’s interests or fit into the content they’re consuming. Native advertising flows more naturally within a user’s internet stream as it combines advertising with content. What is
Mapping Your Customer’s Journey through Your Website
To build your business, you need to gain insights about your customers, improve your website’s usability and understand buying trends. These are complex tasks as each visitor has a unique reason for visiting and an individual route taken during the exploration of your pages. So how can you acquire the necessary information about your users? The answer, build a customer journey map. What is a customer journey? A customer journey
New Age Marketing Requires New Age Ideas
At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands they purchase from. This is an understandable response in a world where everything is now digital-first, and marketing techniques have evolved with consideration to consumer behaviour and follow a more targeted approach. What is New Age Marketing? New-age marketing takes the shift away from traditional
Branding vs. Marketing
Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are different concepts and deliver separate goals. In the most basic terms, branding is who you are and marketing is the strategy used to build awareness of who you are. When it comes to putting your business out there, knowing the difference between these two strategic
How HubSpot Can Help Your Business Grow
20% of all retail sales happen online and 27% of the global population shop online. That’s 2.14 billion online shoppers! Brands and retailers must rise to the challenge. This is where HubSpot shines. HubSpot offers a wide range of resources to help you identify and capture your target market. These tools assist in building an inbound marketing strategy, positioning your business to succeed in today’s online market. At CAYK, our
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