Our Recent Articles
Data-Driven Marketing In Today’s Business Landscape
Why does data-driven marketing matter so much? Nowadays, it’s no longer enough to have just a great idea which is what old advertising agencies relied on. Instead, companies can now apply all of the data that exists out there towards creating a marketing strategy which allows them to produce more relevant, effective, and beneficial marketing campaigns. This data is essential as it can shape what a company produces or markets
Why Aren’t My Google Ads Working?
‘Why is my conversion rate so low?’ is a question that almost every website owner has probably wondered at some point. Did you get your Google Ads up and running, only to be disappointed by low or even zero conversions? It’s difficult when your SEO strategy is solid and you’ve invested in paid advertisements but your website traffic is still not converting into leads. The following are some common culprits
Why You Shouldn’t Google Your Own Ads
When you start running a Google Ads account, your performance data can be confusing and a bit daunting. The easiest way to track your success on the search engine may seem that you search for your own keywords and gauge whether your ad shows up and where your ads show up. However, this isn’t a good indicator of whether your ads are appearing for your intended audience. In fact, when
Why Isn’t My Website On The 1st Page of Google?
If you want your website to rank high in online search results, you should know that it is not simple or a straightforward process. It can take months if not years to perform organically on Google and growing your organic web presence requires time and a good SEO strategy. Read ahead to find out what steps you can take to drive your website to rank higher in Google search results.
Sales Is Not a Process, It’s The Framework Your Business Is Built On
A sales strategy can inform you about the steps that need to be taken to close a lead; however, a good sales framework will inform you on how you should take those steps. It is important to have a set of guidelines that will help to navigate how your company communicates with its customers. These guidelines in turn can advance your sales strategy to boost your company’s success. Your Business
What is SEO and SEM Marketing?
Search engines drive the majority of internet traffic. SEO (search engine optimization) and SEM (search engine marketing) are commonly used digital marketing terms, naming strategies essential to online marketing. Marketers turn to SEO and SEM strategies to increase their visibility on search engines. Both these techniques offer organizations ways to increase sales but are slightly different approaches. To ensure your marketing team focuses on the right strategy for your business
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