Category: Google

Weather based advertising

Weather Based Advertising

The weather has a large influence on human behaviour, including consumer purchasing behaviour. Temperature, humidity, snowfall, and, especially sunlight, or the lack of it, can

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Google Partner

What is a Google Partner?

The Google Partners program was designed for marketing agencies to manage Google Ads accounts on behalf of brands/businesses. It’s active in over 60 countries and

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A desk setup with a laptop, a blue notebook, and a white cake, featuring CAYK Marketing business cards to illustrate the synergy between branding vs. marketing.

Branding vs. Marketing

Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are

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