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Content Internet Marketing Online Marketing

How to Create Effective Online Content

Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of your content in tip-top shape. So how does one actually maintain quality control in a dependable way? Let’s run through a few key strategies.

Create Something of Value

One of the first things a potential client will want to do when visiting your website is know that you care about your work. In order for this to happen, you need to create informative, well-composed content on a regular basis. This demonstrates that you are knowledgeable in your field and have put genuine care and effort into building a site full of engaging material just for them. Blogging is excellent for this, and once you throw great images or even quality video into the mix, you’ll have an irresistible variety of content that shows you mean business.

Optimize!

Having an engaging site is one thing, but actually drawing visitors to it is another entirely. This is one of the greatest strengths of a good blog. If done properly, your writing will have a measurable impact on your organic traffic once you get smart about SEO. Do some research into what keywords in your industry carry good weight for searchability, or even find ways to fit full search phrases into your blog to cover your bases. Careful not to overdo this, however. Your blog should be readable in a natural way without feeling like a robotic collage of search terms!

Your Call to Action

One thing that many fail to consider as an important element to their site’s content is a call to action. This is a section at the end of your blog post or even beneath your embedded video that encourages the reader into action after they’ve learned about the business. Without it, a blog can seem unenthusiastic about making contact with the visitor. It’s critical to let the reader know what you’re genuinely eager to get in touch with them and discuss their needs. Different sites will write a call to action in different ways, but we like to do them like this:

At CAYK, we put our marketing expertise into practice every day to provide quality, enriching content for our visitors. If you’d like to find out how you can make this work for your business, give us a call at (403) 456-0072 today!

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Internet Marketing

One Surprising Way to Improve Your Internet Marketing

Looking for an offbeat and unconventional way to improve your Internet marketing campaigns this fall? Try something radical – ignore Google and search engine optimization as a whole for a couple of months.

Before you start wondering how we’re going to defend ourselves against such heresay, note that we aren’t suggesting you give up the world’s largest search engine and its billions of users permanently. Instead, we are recommending that you take a break from obsessing about keywords, links, and algorithms.

If you were to do so, even for a limited amount of time, you might benefit from a handful of interesting side effects:

Better blog posts and other content. It’s easy to get blinded by keywords and links when you’re putting together posts, but that’s not what attracts readers (and ultimately those readers give you SEO results). By ignoring SEO, you can pay attention to producing clear, compelling posts that attract attention organically.

More focus on other Internet marketing avenues. A lot of the companies we work with fall into the trap of ignoring things like email marketing and PPC because they already have a profitable SEO effort in place. Who says you have to give up one just to enjoy the other?

Stronger social interaction. The same goes for social media, which often takes a backseat to SEO even though it can be just as powerful. Plus, the stronger your social following is, the more likely you are to enjoy a high Google page rank.

Ultimately, the goal would be to take these advantages and not just profit from them, but use them for a more comprehensive search engine optimization plan going forward. So you see, we aren’t asking you to give up SEO at all… just to consider not prioritizing it so heavily that you miss the forest for the trees.

Some things are just crazy enough to work, and we encourage you to give our non-SEO search-boosting plan a try this fall!

When you need the best in responsive Internet marketing, turn to CAYK® – Calgary’s most trusted team!

By David A. West  Join me on Google+

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Internet Marketing

Does It Matter if Your Internet Marketing Company Is in Canada?

Some web designers and Internet marketing companies would like you to think that our work revolves around pixels and code. If that were true, then hiring a vendor from Canada might seem like a nice luxury, but ultimately one that would cost you too much money for too little benefit.

It’s hard to argue with that line of thought. In theory, you can get quality web design and Internet marketing assistance from anywhere on the globe, because it technically requires little more than a web connection and a basic understanding of things like Google and HTML.

However, as anyone who has experience in this industry can tell you, there is more to Internet marketing than slapping a few lines of code together, and where you turn for assistance can make a huge difference.

That isn’t just because your favorite Calgary web designer is on the same time zone as your business; it goes a lot deeper than that. Here are three quick but critical advantages you get from working with a Canadian Internet marketing firm:

1. Your marketing company can get to know you. There’s a reason long-distance relationships rarely work out. If you want a web designer to know your business in a way that lets them maximize your online opportunities, you should choose a local firm.

2. They can understand your customers and marketing proposition. If you’ve ever tried to call an overseas customer service center and been frustrated when they can’t understand the product or concern, you already know what this issue is about. Do you really want to run your marketing the same way?

3. You can find a business with the right reputation for service. Let’s face it: An overseas company could disappear with your money overnight and you wouldn’t be able to do anything about it. Do you really want to take that kind of risk?

Lots of people would like to convince you that you can get great Internet marketing help from anywhere, but that’s just not the truth. Call our team today and see what kind of difference we can make in your business!

By David A. West  Join me on Google+

 

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Internet Marketing

3 Things That Have to Factor Into Internet Marketing

For a lot of Calgary businesses, the term “Internet marketing” really refers to a list of things the owner has read about or would like to try. There isn’t any harm in experimenting, but a true Internet marketing plan should be more comprehensive and results-focused.

If you want to get beyond individual tools and ideas to think in a bigger-picture sense, here are three things that simply must factor into your short- and long-term Internet marketing plans:

1. Your customers. Although you might not realize it, it is likely that your customers are changing all the time. They may not want the same products or prices they did before. In fact, they may not even be the same customers at all, if you have the kind of business where people tend to come and go. By studying buyer trends, you might be able to adapt your strategies over time to better fit the market.

2. Your business plans. It’s likely that you have business plans that extend beyond what you want to do online. If you have been thinking about expanding to new locations, incorporating new product groups, or raising prices, these are the types of ideas that should be reflected in your ongoing (and evolving) Internet marketing strategy.

3. Your competitors. Most customers have lots of choices when it comes to the businesses they work with. By thinking about what your competitors are doing, and what they might do in the future, you can also envision ways to set your business apart, both on the Internet and in your other sales and marketing efforts.

If you aren’t already incorporating these elements into your regular Internet marketing strategy sessions, now is the time to start taking a wider view. Your business does not exist in a bubble, and so your strategies, budgets, and tactics shouldn’t, either.

By David A. West  Join me on Google+