Why You Don't Want a "Checklist" Approach to Internet Marketing

If you were to ask most business owners and executives what they needed in order to be successful in Internet marketing, what you’d probably get from them would be a long checklist of different ideas and techniques.

Certainly, that’s not a bad place to begin, especially when you consider that the best companies attract new customers through a variety of different Internet marketing means. Still, there is a definite propensity for business leaders to mistake trees for forests, and put too much attention on individual tactics rather than the overall effect.

In other words, you don’t want to build your Internet marketing plan from a checklist. Instead, you should have a lot of different strategies you employ to achieve some bigger goal. The difference here is a matter of perspective; in one case you’re simply doing things to do them, and in the other you’re actually using them together to meet your financial target.

Here are a few quick tips for making sure your Internet marketing plan is made up of more than checklists:

1. Ensure that all the elements are working together. You should be targeting the same kinds of customers with each campaign, not reaching completely different groups of prospects.

2. Try to build one campaign upon another. Having consistent marketing messages from one campaign to the next helps you build brand identity and awareness. Plus, it makes all of your efforts more effective.

3. Create Internet marketing plans that get stronger over time. Ideally, you should have ways to move prospects from one campaign to another, so you aren’t losing potential buyers by giving up one channel and turning to another.

When you start taking items off of the list, and doing them just for the sake of trying something new, you miss out on the biggest online opportunities. So, even if your Internet marketing plan started with a checklist, make sure it grows into something more substantial.

By David A. West