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Featured Website Development

Is Content King?

Designing an attractive, easily navigated, quick loading website is important for the impression you make on your audience. Most businesses realize this and spend time and money perfecting their web design. Content, however, is an often forgotten yet crucial aspect of a website. If you want users and search engines to return consistently, content must be interesting, informative, valuable, and regularly updated. Content is pivotal.

 

 Content makes the first impression

Your website is an advertisement for your company. It’s where your customers gain insight into your business and the products and/or services you provide. Make it a place where they come to receive the latest news and information.

 

Content is crucial for search engine optimization

Regularly updating your website with high-quality content keeps search engines coming back. Provide reliable, valuable, engaging information while optimizing the use of keywords.

 

Content is important for engaging users

Happy users convert, register, buy and/or recommend your site. Give them something good so they continue to return. Answer questions, provide downloadable resources, allow them to contact you for more information and regularly add articles.

 

Content generates links

Content provides opportunities for people to link to your website. Natural inbound links result in a higher search ranking, grow your audience, and make it easier to drive relevant referral traffic to your site. Interesting, useful, high-quality articles increase the likelihood that other site owners will link to your website. Content also provides an opportunity for internal links, text that is hyperlinked to another relevant page on your site providing users with additional information and attracting search engines.

 

Content increases shares

When visitors share your content on their social media networks, you increase your reach and introduce audiences to your site. Make your social sharing buttons prominent. Entice people to peruse your website by posting links across social media platforms (Facebook, Twitter, LinkedIn, Google+) increasing the opportunity for likes, shares, and comments. The more people that view your content, the greater the number of possible customers and conversions.

 

Content builds authority

Increase your credibility by writing content about industry news and current trends; building trust in your brand, growing your audience and establishing you as an expert in your field. Once viewed as an authority in your industry, other websites will share and link to your blog posts, increasing your search engine ranking and driving users to your site.

 

Content establishes brand personality

Use content to show what distinguishes you from your competitors. Develop a unique voice and reveal to potential buyers that your company has awesome products and/or services provided by real people.

 

Content increases conversions

Fifty percent of sales go to the first salesperson to contact a prospect. Content plays an important part in attracting visitors to your website allowing you to be their first contact and creating potential conversions.

Update content on your website regularly using it to engage users, boost SEO, generate links, increase shares, build authority, encourage conversions and establish your brand’s personality. Don’t underestimate the value of quality content!

Need help with your website content? Want to increase the effectiveness of your marketing campaign? Call CAYK at (587) 600-8270 or email [email protected].  Allow us to be your very own marketing department! Connect with our tightly-knit team of knowledgeable digital-first consultants, each eager to help your business grow. Contact CAYK today.

 

 

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Featured Website Development

Trends in Digital Design

To remain effective in the marketplace, it’s important to ensure that your website and online profiles are designed and developed to resonate with your audience. Effective digital design will enable the users to easily navigate your website and find the information they need and want. Digital design trends are constantly changing. So what are the latest trends in digital design? What appeals to today’s audience?

 

Flat Design

Flat design uses minimalistic features in a two-dimensional manner. It’s focused on creating beautiful web designs that encourage maximum conversion rates by creating a pleasing experience for users. This method balances functionality and aesthetics. Basic features include simplicity of shapes, bold & readable typography, clear visual hierarchy, attention to detail and bright colours with contrast. Textures, gradients and complex forms are replaced with grids, geometrics and visual balance. Flat design is easy to optimize across devices (desktop, laptop, tablet, mobile phone) making it quick and simple to launch. The bold colours and clear text enhance the visibility of key call-to-actions. Simple graphics result in fast loading, a better user experience, efficient mobile usage and high SEO rankings.

 

Long Scrolling Design

Long scrolling is a design trend in which a website consists of a single long page or the homepage is large with only a few links to internal pages. This style is based on the belief that users will continue to scroll as long as the content is relevant to their needs. Long scrolling sites allow for lots of content and storytelling about your brand and/or product, engaging visitors and enticing them to spend time. By concentrating your story on one page, the message becomes clearer and more powerful. Users can view a large quantity of information without page loading slowing them down or breaking their concentration. Scrolling is an easy and natural interaction and makes this style mobile friendly. Long scrolling reduces the need for multiple internal pages, utilizing the navigation bar to guide the user to portions of the site’s main-page story.  If carefully executed, long scrolling web design drops bounce rates and increases conversions.

 

A Mobile Mindset

Mobile-friendliness has become crucial to how potential customers interact with websites. For your website to succeed you must ensure that everyone, from desktop users to people on their cell phones, has a comfortable and easy experience using the site. With this in mind, a mobile responsive website should cater to the on-the-go lifestyle of consumers who use their phones to check email and/or browse whenever and wherever. With global data traffic forecast to increase to 49 Exabytes per month by 2021 and the average daily amount of time spent by adults on mobile devices approximately 203 minutes, this strategy is gaining traction. A design style that keeps mobile use in consideration compresses and simplifies information into manageable chunks, creates ease of navigation, provides clear concise content and creates neat and practical layouts that improve the user’s experience. The consistency of design across devices provides users with a predictable encounter no matter how they view your site. This design mindset will optimize your mobile relevance, enhance opportunities for engaging consumers, extend the reach of your product and/or service and help increase revenue. This web design provides a one-size-fits-all model.

Digital design has become increasingly important. Stay current on the latest design trends. Use these trends to develop, enhance and create an innovative digital presence for your company.  Optimizing your digital design ensures you are presenting and communicating with your audience in the most effective way.

Need help with your digital design? Call CAYK at (587) 600-8270 or email [email protected]  Allow us to be your very own marketing department! Connect with our tightly-knit team of knowledgeable digital-first consultants, each eager to help your business grow. Contact CAYK today.

 

 

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Website Development

What Makes a Business Website Mobile-Friendly?

Mobile technology has revolutionized the way that consumers get the products and services they need. Expectations are higher than ever, and every business needs to stay mobile friendly if they want to compete. So what exactly makes or breaks the mobile-friendliness of your site?

Design & Usability

One key factor determining the mobile friendliness of a website is how usable it is for mobile users. Your site’s ability to adapt to the dimensions of the device (also known as responsiveness) is only one part of the picture here. The mobile-optimized layout of a site must be designed to account for the specific demands of mobile browsing. Larger buttons, precise text formatting, and streamlined navigation architecture are just a few examples. If your mobile site isn’t properly designed will all of the right elements in mind, 57% of visitors will not recommend your business. Mobile users are expecting a smooth experience!

Technical Factors

Of course, there’s more than just surface-level design to consider. A variety of technical and backend factors can add up to affect the mobile friendliness of a site. Viewport meta tags, for instance, are crucial for ensuring that your site is responsive to the dimensions of the user’s device. Meanwhile, page load speed has a considerable effect on bounce rates. If your mobile site takes more than three seconds to load, 53% of your users will leave. Everything from your use of images to how you implement JavaScript and CSS will contribute to this. Finally, using Flash on a mobile site is a big no-no, since it’s not supported by Android or iOS devices.

Mobile SEO

Since 2015, Google has given increasingly more weight to mobile friendliness as a ranking signal. In fact, over the past year and a half, their system has begun to index mobile sites first and their desktop counterparts second. In other words, your mobile site has more influence than ever over your company’s visibility and mobile SEO is pretty much non-negotiable. This probably has something to do with the fact that over half of Google searches are mobile. By having a responsive site (the form of mobile-friendliness preferred by Google) that is both highly usable and technically sound, you’ll have some of your most essential SEO bases covered.

When the web design and development team at CAYK builds a site for your business, they’ll ensure that it meets every standard for mobile use and mobile SEO. Don’t miss out on the mobile traffic and conversions that you need, call (403) 456-0072 to mobile-optimize today!

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Website Development

5 Ways to Get More Traffic to Your Business Website

The amount of traffic flowing to your website is directly related to how much new business you take in. Not only this, but it is highly influential in helping to maximize client retention. You, like everyone else, probably want as much as you can get. Here are five ways to make it happen.

Develop a Strong Inbound Strategy

The more reasons you give people to visit your business website, the more of them will show up. Of course, these can’t be just any reasons, they have to be good ones. Build a compelling and distinctive brand with excellent content and skillful use of social media. Explore not only written content, but also video and eye-catching graphics. Do your research when it comes to keywords so that you can keep your SEO as sharp as a tack. Build an audience and nurture it!

Conduct Smart and Effective Ad Campaigns

PPC advertising is generally seen as quite technical in nature, but don’t be fooled. It can be as nuanced as it is challenging. Your ad copy must compete with those of countless other ads from your competitors. Your landing pages must be carefully designed to cater to the specific needs and interests of the visitor so that you can lock down those conversions. Don’t underestimate the importance of effective bidding either, both in terms of keyword research and budgeting.

Track, Measure, and Report

From your advertising to your SEO, social strategy, and beyond, the progress and results of nearly every aspect of your plan can and should be analyzed on a routine basis so that you can make adjustments and key decisions as necessary. Considering how powerful today’s analytics tools are, and how skillfully your friendly neighborhood marketing experts can use them, you don’t have much of an excuse to slack when it comes to tracking and measuring your efforts!

Make Sure Your Site Can Convert

Even with quick-witted social media posts, a solid reputation on review sites, and masterful ad campaigns, more traffic means very little if your site can’t convert. It should be mobile friends, intuitive, and visually appealing. Devote resources to conversion rate optimization as well. This is not only critical for securing new customers, it can even supplement your inbound efforts by giving you more insight into your audience and creating a better experience for your visitors.

Utilize Marketing Automation

Speaking of a better experience, another powerful means to get more traffic to your website is marketing automation. This represents a diverse set of tools, but one of its central capabilities is creating more personalized experiences for your audience and guiding visitors to your site based on their interests and the history of their engagement with your brand. This is particularly useful for turning mailing list subscribers into clients, but the possibilities extend far beyond this!

The team at CAYK can help your business get more traffic than ever, but that’s far from being our only area of expertise. From boosting customer retention to creating top-notch content, we’re here to strengthen all of your marketing efforts. Call us at (403) 456-0072 to get started!

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Website Development

What Defines the Usability of Your Business Website?

It’s common for people to assume that a great-looking website will earn you big points with the visitors you’re hoping to convert. This isn’t necessarily false, it’s just one part of the picture. Visual appeal must be coupled with high usability, and there are several ways you can secure it.

 

Predictability

 

No one wants to be called “predictable”. Your business website, however, should be. This isn’t to say that you shouldn’t explore new design trends and find ways to stand out. It means that, immediately upon arriving, the user needs to understand how to navigate the interface of your site to get where they need to go. You don’t need to reinvent the wheel when deciding where a menu bar or your contact info will be located. Place them logically and intuitively!

 

Page Load Time

 

This is one of those things that seems minute and subtle, but in reality has a significant effect on a user’s impression of your site, and in effect, your company. This issue doesn’t even need to be particularly pronounced to be harmful. Psychologically speaking, even a slightly sluggish site can detract from the overall experience that a lead has of your brand. Work with smart developers who design efficiently and use a CMS or hosting service with dependable servers.

 

Design & Readability

 

The design of a site isn’t just for show. Web developers who understand user experience and interface design know that the fundamental building blocks of shape and colour can be leveraged to excellent effect. All the better if your developers also happen to be marketing experts. They’ll know how to draw your leads in with great content and maintain their attention by enhancing that content with a visually enticing yet highly readable manner of presentation.

 

Mobile-Friendliness

 

Last but certainly not least, it should almost go without saying that the all-powerful factor of mobile-friendliness encompasses not just search visibility, but usability as well. There are few experiences more unpleasant than arriving at a company site via smartphone or tablet only to find yourself squinting at its desktop-designed layout squeezed clumsily into the frame of your miniature screen. Avoid this unflattering incident at all costs and make it responsive!

 

Creating a powerful, marketing-driven website is an essential step in capturing your audience and fostering credibility for your enterprise. Infused with our extensive marketing expertise, our custom web development services are second to none. Call us at (403) 456-0072 to get started!

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Website Development

The Importance of Thank-You Messages

Much of your effort in marketing your business will be directed towards major components like SEO and advertising. Still, it’s the little details that often go overlooked. Thank-you messages are a key example, and their effect on customer experience and loyalty shouldn’t be underestimated.

What Are Thank-You Pages?

No matter what industry it may operate in, your business website offers you plenty of opportunities to thank your leads or clients. This is best done with a well-written and carefully structured thank-you message. It may appear when a potential customer has signed up to your mailing list, when a long-time patron has completed an order, or in many other circumstances. Unfortunately, far too many entrepreneurs get this step wrong or skip it completely, seeing it as simply a polite but inessential formality. This assumption will lead you to fall short of your potential not only when it comes to esteem among your audience, but ultimately your revenue.

Promote, Convert, and Retain

Thank-you messages are one of the most underrated tools when it comes to promoting your business, maximizing conversions, and keeping customers loyal. Companies who use these pages to their advantage will outfit them with social share links and other methods for spreading awareness of your brand. These messages can also function as bridges from one conversion to another. Guiding new customers to follow your social profiles or displaying special discounts for new mailing list subscribers are examples. Finally, providing links to your best content posts, displaying testimonials, and other actions can also contribute significantly to client retention.

Gathering Essential Data

Saying thanks can go a long way in the context of more customer-facing techniques, but it can also make things easier behind the scenes. Every successful marketing strategy is driven by high-quality data on your leads and clients. Depending on the action that leads to the thank-you page, it can be the perfect time to ask visitors to fill out a quick survey or offer feedback on their experience. The data you extract from this can give you a better picture of their needs, interests, or preferences, as well as input on how you can improve. This is powerful information, especially when combined with strong marketing automation and effective email campaigns.

The CAYK team has helped Calgary businesses of many types and sizes reach new levels of success, and we’ve done it by combining big-picture thinking with a keen eye for the details. With us, no aspect of your marketing plan will go overlooked. Call (403) 456-0072 to learn more!

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Website Development

How Often Should You Refresh Your Website Design?

In the current landscape of digital marketing and web design, every company website has a shelf life. The question is, how far can a site take you before a new design is needed? There’s no single rule to apply for everyone, but these tips should help you determine when it’s time.

 

Look at Your Metrics

 

How is your company’s website doing with regards to lead generation, site engagement, and conversions? If you’re having trouble accumulating the number of new leads you’re aiming for, or if you’ve got plenty of traffic but a low rate of conversion, these are key landmarks to use when determining when to redesign your site. Even if your social media, SEO, and PPC efforts are bringing in a high volume of visitors, all that work will be for nothing if the look, functionality, and content of your company’s online headquarters doesn’t quite solidify faith in your products or services. Analytics tools are more accessible and powerful than ever, so use them!

 

Pay Attention to Current Standards

 

In addition to learning from the metrics that illustrate the effectiveness of your site, being aware of today’s standards will give you a better sense of when an overhaul is needed and what it requires. Is all of your company’s contact information plainly visible on all pages? Is your site responsive and mobile friendly? Does it match up with modern criteria for usability and readability? Are the latest SEO strategies integrated properly into both frontend and backend aspects of your site? If you’re missing any of the key ingredients that define contemporary web design for businesses, this is a strong indicator that a refresh is in order.

 

Trust the Experts

 

The secret to carrying out timely website redesigns doesn’t lie entirely within the your site itself. It is also a matter of having a strong collaborative dynamic with an experienced team of marketing and web design experts. The right people will be there for you on a consistent and reliable basis to examine your analytics, keep an eye on current standards, and apply this information exactly as often as necessary. For business owners who want to maintain a powerful, high-converting, growth-boosting website without having to exceed the limits of their company’s time and manpower, external help can be a serious lifesaver!

 

Is your website in need of a fresh and exciting new design? That isn’t the only thing the CAYK team can help you with. Our comprehensive, holistic approach to digital marketing can take the visibility and growth of your company to new heights. Call (403) 456-0072 to learn more today!

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Website Development

3 Hot Website Design Trends

Your website is an opportunity to encapsulate the products, services, and core identity of your business into one distinctive online space. Doing this properly often requires that you stay ahead of the curve when it comes to web design trends. What should you watch out for in 2019?

Bold, Creative Graphics

These days it’s increasingly popular to use prominent, attention-grabbing text and and large, beautiful images or even background videos, especially on home pages. Micro animations are also excellent for enhancing the experience of navigation, whether you use them for buttons, menu items, or the loading of images. Think carefully about how geometry and colour strategy can direct the eye, perhaps using the single-page format to engage and captivate your visitors from top to bottom. Infographics, meanwhile, are perfect for thoroughly conveying key messages to your audience with both precision and a visually stimulating sense of fun.

Further Focus on Mobile

The rate of mobile web search has far surpassed that of desktop devices. It’s no passing trend, so you should double down on your efforts to make the mobile version of your site as impressive and marketing-efficient as its desktop counterpart. This is one of the key reasons to pursue responsive design. Your SEO strategy is incomplete without accounting for the role of responsiveness and mobile friendliness in rankings. If you’re an ecommerce business, it’s especially important to optimize the shopping experience that your site offers for tablet and smartphone visitors. More mobile search means more mobile shopping.

Voice Search Optimization

Plenty of businesses appreciate the importance of mobile-friendly design in SEO, but one factor that many are bound to neglect in 2019 is voice search optimization. You don’t want to be one of them; Comcore has projected that up to 50% of searches will be voice searches by 2020. Whether it’s Google’s Voice Search, Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa, the various methods for voice search are adding up to a serious transformation in the way that leads discover brands. Efforts such as keeping content concise and maximizing pagespeed can help in this department, but there’s a lot more to explore, so you’d better get started!

Few factors determine the perception of your business as significantly as your website. CAYK has the technical experience, creative skill, and knowledge of current trends to deliver a site that will help to boost your growth. Call (403) 456-0072 to learn more about what we can do for you!

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Website Development

Recent Website Design Trends

There was a time not so long ago where a website was considered to be designed well if it had a lot of videos, high resolution images, and CPU-intensive interactive elements. Luckily, recent trends towards mobile-friendly design have caused a shift in the public’s view of what constitutes good design. In this article we look at three recent design trends that can put a company’s website a cut above the rest.

Minimal Design Elements

Minimal design elements encompass a wide variety of best practices. It includes options like flat interface design, edge-to-edge (full width) elements, fewer embed videos and more. All of these elements have arisen from a school of design called web 3.0 design. Web 3.0 design seeks to remove the “visual noise” of old website design so that a company’s products, values, and community can become the centre of attention instead. This allows companies to showcase the things that matter most, their people and their services.

White Space

White space, which is sometimes referred to as negative space, makes use of areas on a webpage that have no specific design element, but instead are purposefully left blank in order to create a specific tone or feeling. White space can be used in a number of ways, from increasing the amount of white space to create elegant, simple and rich web pages; to a very selective use when crafting paragraph blocks in order to ensure an easy-to-read, eye-catching experience. However, it is difficult to use effectively, so it is important to have a skilled team ensure the design is pleasant and functional.

Mobile Friendly Design

Cell phones have become a part of everyday life for our children, our parents, and us. While desktop computers are still used for internet access the mobile market continues to grow, and with it the demand for mobile-friendly websites. Design elements like endless scrolling, responsive mobile friendliness, and others are used to create websites that are functional, fast, and easy to use. As well, with the increasing performance of smartphones users have begun to rely on their phones for instant and useful information. Opening times, ticket prices, navigation, and more should be readily available from a company’s website with one simple search. Mobile-friendly design makes this information easy to find for a search engine, and easy to find for users on the website itself.

These are just three ways to boost a website’s visibility, modernity, and practicality. However, it is important to remember that understanding what makes a website look good doesn’t mean it is easy to implement. Fortunately, digital marketing agencies, like CAYK Marketing, have years of experience in website design, and love to take on new challenges. Plus, with their talented staff of writers, developers, marketing professionals, and more they can help with all of the other aspects as well.

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Website Development

Does Your Website Still Represent You?

As someone who operates a business, you’re probably well aware that a company is prone to develop and evolve in various ways over time. Whether it’s brand image, philosophy, or range of products and services, things change. Are you willing and able to adapt your site accordingly?

The Dangers of Being Outdated

Many business owners are so busy with day-to-day operations that they probably don’t pay much attention to how their site represents them online. When you get carried away by the hustle and bustle, you’re more prone to overlook a gap that might be developing between what your company does and what its website says. It certainly doesn’t happen overnight, but it can happen if you don’t pay close attention. Then, before you know it, a potential client is calling you to ask if you can provide a certain product or service listen on your site, only to find out from you that you no longer do. This is a pretty good way to lose business.

A Changing Company

It’s particularly common for business owners to forget to update their site with regards to what exactly they offer, but this isn’t the only possible misstep. It can also be a matter of brand identity. You may pay a visit to your site for the first time in a while and realize that the design and function of the site is not only outdated on a technical level, but also no longer aligns with the tone and style of your current voice as a company. It may list staff members who are no longer with you, or could fail to exude the great company culture that you’re proud to have perfected over the years. These are all incredibly important to bear in mind.

A Changing Environment

Even if you keep your website up-to-date to reflect the nature of your company, you’re not out of the woods yet. There is also the question of how modernized your site is to keep up with current standards in design, usability, SEO, and more. Once again, if you’re understandably caught up in the intensive work that it takes to run a company, it’s easy to lose sight of what’s expected of you in this department. Your design should be intuitive to navigate, responsive and mobile-friendly, and enhanced with eye-catching visual content. It may seem tough to keep up with on your own, but with the right team of professionals to help, it’s far more approachable.

One of the many principles at the core of the CAYK philosophy is that the online world is dynamic and fast-paced. If you want to stand out from others in your industry and foster growth for your company, you’ll need to keep up. Call (403) 456-0072 and we’ll make sure that you do!