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Featured Search Engine Optimization

What’s new in SEO in 2020?

Staying aware of the latest SEO trends will help you meet the requirements that search engines use to rank websites allowing your site to appear higher on the search engine results pages (SERPs). What strategies will help you influence the SERPs and earn more revenue in 2020?

 

Voice Search:

With the growing use of mobile devices and at home voice assistants, voice searches are rapidly increasing. It’s expected that 50% of internet searches in 2020 will be voice-initiated. How will the rise in voice search affect your SEO approach?

  • You need to implement conversational searches into your SEO strategy.
  • Semantic search (previous searches or patterns of searches ) will increase in importance.
  • Tone and function of content must cater to customers.
  • A mobile-first site is crucial as 20% of mobile queries are voice searches.
  • Brand names need to be easy to understand and remember.
  • It’s more important than ever for directories to have a complete and accurate listing of your business.

BERT is a search algorithm that comprehends the intent of the searcher making a query and enables you to train your own question answering system. SEO marketers who apply BERT models increase their chances of ranking on the first page of SERPs. What does this mean for your SEO strategy?

  • Analyze the top ten content ranking on the first page of SERP.
  • Create content that matches the user’s intent based on your analysis.
  • Utilize quality content written by an expert writer.
  • Establish your site as an authority.
  • Link to other authoritative, trustworthy sites.

 

Video: What’s the best way to tap into Universal Search in order to be visible? Have video content. 62% of Google searches include video. What does this mean for your business’s SEO strategy?

  • Create helpful YouTube videos that support your content.
  • Embed videos on your website.
  • Add accurate schema tags to allow search engines to better understand your video content.
  • Use an engaging thumbnail image to garner clicks on the link.
  • Upload your video to multiple platforms.
  • Add proper captions and include a transcript.
  • Optimize the title and description of your video.
  • Make sure your videos are mobile-friendly.

 

Influencers:

Online users are looking for information they can trust and that information is often provided by influencers. Working with an influencer increases your online visibility and amplifies your content reach. Partner with an influencer in your niche who already engages with your target audience. The backlinks gained from your influencer’s site will enhance your SEO efforts.

 

User Experience:

One of the biggest trends SEO professionals need to focus on in 2020 is the user experience. Search engines have advanced data mining capabilities. They collect data to help them understand user behaviour then tweak their algorithms in order to give searchers what they want. If you do a good job of meeting the needs of searchers, you have a better chance of landing on the first page of the SERPs. Anything you do for your users, you are doing for the search engines. Consider how you can help your users have a great encounter, the value you can provide users during their visit. Begin with the initial interaction in the SERPs. Pay attention to the overall landing page experience and the user experience after leaving your site (remarketing, drip campaigns, personalization for returning users).

 

User Engagement:

Google gives higher ranking to businesses that receive maximum user engagement. Your level of engagement is determined by the number of brand mentions you receive on forums, on social media in articles and videos. Positive reviews also play an important role. How do you promote user engagement?

  • Produce content that is relevant to your target audience.
  • Respond to all comments.
  • Encourage readers to comment, like, and share.
  • Start a Facebook group.
  • Run contests and giveaways.
  • Use images in your posts.
  • Ask a question.
  • Optimize your headlines.
  • Host a weekly twitter chat.

 

SEO is important for businesses in any industry. To avoid getting left behind in 2020, stay on top of the latest SEO trends. Keep your strategies flexible and be prepared to change to meet the requirements of a constantly evolving search environment.

 

Need help with your SEO strategy? Call CAYK at (403) 456-0072 or email [email protected]  Allow us to be your very own marketing department! Connect with our tightly-knit team of knowledgeable digital-first consultants, each eager to help your business grow. Contact CAYK today.

 

References

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Search Engine Optimization

How Google Reviews Affect Search Engine Optimization

In a recent interview, the controversial band Nickelback told an interviewer that had it not been for the word-of-mouth reviews from their fans they would never have become so successful. This can be seen as a pretty strong indication of how important reviews from friends and family can be, and a recent study indicates 84% of people trust online reviews as much as a personal recommendation. As a result, it is becoming apparent that online reviews aren’t just critical for consumers, but inbound marketing strategies as well.

Online reviews can speak volumes about the product or service they pertain too. Speaking about how an online review has caused trouble for a local business has become a common news story. Plus, with convenient search functions users can quickly see the best customer experiences and the worst as well. It is functions like these that can make or break a company’s public image, and therefore producing not only quality experiences, but also moderating reviews accordingly is essential.

Furthermore, people are often willing to take reviews at face value. A recent survey suggest that 68% of users will only read 4 reviews before making their decision. This means that having high ratings with good personal experiences showcased can increase the reputation of businesses even more.

Search engine optimization (SEO) is also majorly affected by positive or negative reviews. If a website has high quality content, keyword inclusion, easy-to-use design it does help search engines choose the website over competitors, but if the results on the first page show many negative reviews consumers will still shy away from the business. However, reviews can be moderated and maintained at a high standard with the help of a digital marketing agency . And when a business is rated highly, it actually increases the cumulative effects of SEO and helps businesses move closer to the top spot of search results. Encouraging reviews helps to get the ball is rolling and the more organic reviews that appear regularly, the better it is for a company’s reputation.

These are only some of the ways that online reviews can influence a company’s brand recognition. If  websites don’t implement the most current design trends, or if they lack quality content, then it can still be difficult to grow an online presence. Working with a digital marketing agency makes this process simple and straightforward, so that clients can rest assured that the company image they want to portray is maintained while continuing to encourage new leads and digital growth.  

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Search Engine Optimization

3 Keys to Successful SEO

Any business owner who wants to keep their company competitive and firmly grounded in the present should embrace the importance of SEO. However, it’s not an easy area of marketing to dive into without knowing a few key essentials. Here are three bases you need to have covered.

Do Your Research

Preparation and research are everything. For instance, form a clear vision of your audience and what information in your industry they will find useful and engaging. Combine this is with a blog that is scheduled consistently and written well. Have a good understanding of key terms that you need to tap into. Make it a priority to know your KPIs (key performance indicator) and establish actionable goals as well as the ways in which you will assess whether or not you’ve reached them. Don’t just eyeball your performance, use the right analytics tools to pinpoint what pages are bringing you high-quality traffic and what SEO decisions made that traffic possible.

Combine Your Tools

SEO doesn’t exist in a vacuum, it’s one of many components of your marketing strategy, and they all need to work collaboratively and dynamically to add up to a successful approach. Use social media to link to the article content on you site that holds the key to your ranking improvement. Pay attention to what landing pages in your PPC strategy have given you the best ROI and take that into consideration when developing pages for SEO purposes. Use an open-source CMS like WordPress that allows you to fully realize the content you envision in the best way possible. In other words, be mindful of the roles of all your tools and think holistically!

Get the Right Help

Applying all this theory is often easier said than done, and that is why working with a great digital marketing team is so powerful. Due to the nature of SEO, assessing performance takes time, and a misstep can cost you a lot of it. Whether you need help writing high-quality blogs at a consistent rate, have trouble learning all the analytics tools out there, or just want to put the search ranking of your business into the hands of a seasoned expert, a partnership with a holistic digital marketing firm could be the best SEO decision you’ve ever made!

A high search ranking for your business demands a commitment to smart tactics, savvy use of your platforms and web development, and genuinely valuable content. With the help of the team at CAYK, you’ll hit the bullseye in these departments and more. Call (403) 456-0072 today!

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Internet Marketing Search Engine Optimization

There’s More to Marketing Than Just PPC

We love the versatile and detail-oriented nature of an AdWords strategy, but the current digital marketing landscape is far too rich and varied to focus entirely on PPC. We’d like to run through the other superstars of the marketing arsenal so that you know what you have at your fingertips.

SEO and Search Marketing

Trying to buy your way onto search results pages with PPC isn’t the wisest or most cost-effective strategy for visibility. You’ll need to support your AdWords campaigns with diligent SEO practices so that your organic reach can compete with those of other companies. Great content with plenty of variety, smart on-page SEO, and other methods are very important!

Social Media and Community Management

No marketing strategy is complete without consideration of your wider audience, particularly with regards to how different leads and clients are linked together into a larger online community. Managing this with holistic yet detail-oriented application of social media platforms is the way to go. Engage with your followers and maintain a familiar, personal touch!

Blogs and Content

This is an important component of SEO, but its territory is rich enough to be examined in its own right. Your blog needs to strike many balances. It must provide detailed expertise while remaining accessible, have depth and variety while staying concise, and be consistent and reliable without boring your readers. Explore video content, written content, graphics, and more!

Inbound Calls and Live Chat

Many of the factors we’ve listed can be regarded as modes of communication with your leads and clients, but it’s the phone and live chat window where the most direct and personal correspondence will take place. Teaming up with a skilled team of inbound call and live chat operators will ensure that each exchange adds up to a competitive client experience.

Smart Branding

Even if you’ve covered all of the above, you’re missing one more key ingredient: branding. Utilize every resource you can to built an attractive, approachable, and distinct brand for yourself. Everything from the design of your site to how you use modern forms of content like video will contribute to an image that will be remembered, respected, and preferred!

With so many tools at hand, it’s inspiring to imagine all the possibilities available to you. CAYK aims to help you explore and utilize the best methods available, and we do it with the unique attributes of your business in mind. Get in touch at (403) 456-0072 to get started!

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Search Engine Optimization

5 Outdated SEO Practices That Can Hurt Your Ranking

Through algorithm updates and other methods, Google has worked tirelessly to discourage manipulative practices in SEO. Once a strategy is recognized as harmful, it can really end up taking a toll on your ranking. Here are five examples.

Link Manipulation

There was a time when webmasters could get away with paid links, link wheels, automated links, or other linking tactics that wilfully exploit PageRank. Since the release of Penguin in 2012, however, Google has sharpened their algorithms to detect and penalize sites which take these kinds of shortcuts. Instead, rely on the quality and value of your content to become a respected and well-linked site!

Thin or Spun Content

Producing large amounts of low-value content will push you pretty low in search rankings. In the early days of content-driven SEO, you didn’t have to go very far to find a site whose content was thin or comprised of “spun” duplicate information. Even today, it’s unfortunately still out there. To avoid being penalized by Google, keep your content fresh, unique, and full of useful resources.

Hidden Text and Cloaking

Some webmasters might be tempted to fill their site with hidden text — coloured to match a background or placed behind images, for example — containing valuable search terms to improve ranking. Whether it’s this or “cloaking” content, it is outdated and unwise to provide different information to search engines than is seen by the user. Keep your site honest and create content with integrity!

Automated Engagement & Paid Followers

Tools like Scrapebox are sometimes used to post automated comments on blogs and produce falsified engagement. Paid follower services, meanwhile, are automated systems which produce ghost accounts to follow yours and increase your numbers. Not only are these practices outdated, they’re quite obvious and can leave a dent in your ranking and reputation.

Keyword Stuffing

You’ll run into all kinds of trouble if you fill your pages with keywords without considering the value or readability of the content itself. Thanks to improvements in how engines deal with search terms, this is far less common than it used to be. Google will now rank your site based based on more precise, contextual information such as long-tail keywords. If you bloat your pages or meta tags with keywords, it will both be ineffective and incriminating for your site!

There are plenty more practices out there that can get you an unfortunate search ranking. To learn more about how to stay on Google’s good side and maintain a truly successful website, give CAYK a call at 403-456-0072 today!

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Search Engine Optimization

Why is Blogging So Important for SEO?

You can probably tell that we love our blog. This might lead you to wonder why we see it as such an indispensible tool. Even if you have a general idea of how high-quality content can help your search ranking, there are a few reasons that you may not be aware of.

The Keyword Misconception

Remember in our previous blog when we mentioned that packing keywords into your content doesn’t fly? It may have worked once upon a time, but it’s in Google’s best interest to provide users with genuine answers to their queries. As such, they’ve adapted their algorithms over time to reward the use of relevant long-tail key terms and phrases. Why? Because if the ideas in the blog are actually valuable, the user has found the site they truly need.

The Importance of New Information

This point is rather intuitive but often overlooked. Producing a steady stream of fresh information is highly advisable for a number of reasons. Firstly, search engines tend to prioritize pages that have recently posted content relevant to the query. Secondly, if your blog remains dynamic and alive, your site as a whole will gain a reputation as a reliable and relevant source of information on your subjects. That means your visitors will be more likely to share and link back to you, improving your SEO even further. Of course, other users don’t need to be the only ones linking back to you. A stream of fresh content means an opportunity to link to your site with new social media posts and provide fuel for engagement.

Variety is the Spice of Life

When we say “content” what exactly do we mean? Your blog would hardly be a blog without written information, but is this all there is to it? Not even close! A blog will only amp up your SEO to its full potential if the forms of information you provide are as varied as possible. Want those posts to show up in Google image search results? You’ll need some images. How about video results? Likewise. This is one of the reasons why intuitive infographics are so popular. Get creative and fuse the utility of the written word with the attractiveness of visual media. This is what many high-ranking sites have in common!

Are your SEO and organic traffic already performing above expectations? What about other aspects of your marketing plan? Give CAYK a call at (403) 456-0072 today and we’ll be more than happy to help!

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Search Engine Optimization

Common Myths of SEO

What exactly SEO involves and how it is used has changed in many ways over the years. Therefore, it’s only natural that there are a number misconceptions about it. If you’re not careful, they can lead you astray, so here are a few that are particularly common and worth busting.

Keywords Are the Center of the SEO Universe

As Google and the nature of content have both evolved since the late ‘90s, this couldn’t be further from the truth. Your content needs to be of the utmost quality and utility, reading not like a pile of keywords to be crawled by Google, but an intelligent assemblage of ideas and valuable information.

It’s a Purely Technical Task

It may seem that formulating your site for optimal search ranking falls entirely under the territory of a tech person. The truth is, however, that SEO isn’t just about the data or the analytics. You’d be surprised how intuitive, engaging, and enjoyable it can be to work in close collaboration with your marketing expert to shape the online image and visibility of your company.

It’s a One-Shot Procedure

It’s not uncommon to encounter businesses who assume that the act of optimization begins and ends. It’s not like building a site or designing a logo. It’s an ongoing process that shifts and evolves as moves forward. It also takes time! Think of it as watering a plant. Even after your plant finally grows, it won’t stay alive without the attention and care that it needs!

Good AdWords Leads to Good SEO

Some believe it’s an intuitive leap to assume that a well-conducted PPC campaign will improve organic search rankings. This is a pretty big error. Both technically and strategically, your investment of money into advertising and time into SEO are very separate processes. They carry their own significance, benefits, and set of results.

It’s All About #1

Being determined to rank #1 for the most popular search term in your industry will both consume too much of your time and, most likely, detract from your overall search performance. Ranking highly for a large number of long-tail search terms which refer to more specific pieces of information in your content will be much more helpful to your visitors and more beneficial to your ranking.

Hoping to look out for more pitfalls in the world of SEO? Give CAYK a call at 403-456-0072 today and we’ll make sure you always have the right idea!

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Featured Search Engine Optimization

Search Engine Optimization Through the Ages

The way we use the internet has changed in countless ways over the past couple decades. SEO is no exception. As one of the most important aspects of your marketing plan, it’s a good idea to be as knowledgeable on the subject as possible. Here’s a little breakdown to get you acquainted.

Beginnings

With the development of search engines in the early-mid ‘90s, webmasters found that greater visibility in search results was advantageous to their business. In 1996 the concept of “search ranking” was born from Google’s PageRank, an algorithm determining the importance of a web page by the quantity and relevance of links to and from that page, as well as its keywords. A year later, the term “search engine optimization” was popularized to describe the process of improving a page’s rank by optimizing the quantity and quality of its links and keywords, or a number of other strategies.

Then and Now

Since the outset of SEO as a concept, the number of search engines available to the public has increased drastically. So has the diversity of content types, such as visual content, audio, or industry-specific “vertical” searches. These factors, in combination with the game-changing emergence of social networking, have led to an overall shift in focus toward critical understandings of user personas, the importance of user experience, and other intuitive factors that become powerful when combined with hard data. This idea of diversity in many contexts will continue to influence the way SEO evolves.

What Lies Ahead?

It will become increasingly important to stay vigilant regarding the types of content users are searching for vertically, what engines they are using, and what platforms they are searching from. The growth and importance of mobile SEO is only getting started, and the prevalence of spam and harmful SEO practices between competitors are also rising issues. In the face of so much variety and competition, business owners everywhere will benefit from building a unique, high-quality experience for the user which is specialized to their needs and context in measureable and actionable ways.

We at CAYK are here to offer our skill and expertise to any aspect of your digital or traditional marketing plan. Anything from a direct marketing campaign to an overhaul of your blog or website, we’ll be with you every step of the way. Give us a call at (403) 456-0072 today!

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Featured Google Search Engine Optimization

How Significantly will Google’s Mobile-Friendly Algorithm Update Impact your Website?

Is your website already designed to be mobile-friendly? Are you prepared to conquer the upcoming changes in Google’s search algorithm? If not, it’s not too late! You still have about two months to make changes to your site before the new search algorithm goes into effect.

While Google making changes to how it ranks websites in their search results should be nothing new to you, the update that will take effect on April 21st is set to be one of their most significant modifications to date.

What the Update Means for your Website

Google’s recent announcement of an anticipated algorithm change that will favour mobile searchers means that Google’s search results will now rank mobile-friendly sites higher than their non mobile-friendly counterparts.

If your site lacks critical mobile-friendly characteristics, it will most likely fall in Google’s search results when the new algorithm goes into effect. Alternatively, sites that make changes to become more mobile-friendly will likely move up in Google’s search results.

If you run an indexed application, Google will now serve up information from your app in search results for signed-in users that have your app installed on their device. Your search engine ranking will also be somewhat determined by the quality and relevance of that information.

How to Make your Site More Mobile-Friendly

Seeing as how your search ranking will surely fall if you do not do so, adapting your site to be more mobile-friendly is essential. Fortunately, there are many ways that you can do so without completely redesigning your website.

One of the ways to improve the mobile-friendliness of your website is to allow Googlebot access to JavaScript, CSS, and Image files. This will give Google’s web crawling bot the ability to crawl these properties of your website to more effectively index your content correctly for improved overall rankings.

If you’re attempting to integrate mobile and desktop versions of your website, accurate redirects are a must. In other words, if mobile users are searching for a desktop compatible URL, your site should effectively redirect the user to the mobile-friendly version of your site.

As an Internet user, you’re most likely familiar with receiving a frustrating “Page not found” message when searching for a specific page you’re interested in. While the page might exist on the desktop version of your site, you also need to be sure that its’ equivalent exists on your mobile-friendly site.

Because most mobile users will typically wait less for a page to load than their desktop counterparts, it’s also essential that your mobile-friendly site loads quickly and completely. If you fail to do so, momentarily interested users will lose interest as soon as they gained it.

Text size and font choice are also two very important criteria when designing your mobile-friendly site. Because mobile devices are obviously much smaller than desktops, you must be sure that your site can be read on multiple different-sized screens.

As Google makes another important change to their search algorithm, it’s important that your website doesn’t get left behind. If you’re looking to discuss your company’s online marketing needs, be sure to give CAYK® a call at <span class="**403-456-0072**-CAYK">***403-456-0072***</span> today!

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Featured Search Engine Optimization

The Yin and Yang of Search Engine Optimization

If you work with a great business web design team, then chances are good that you’re getting mixed messages about search engine optimization lately. That’s because there’s a bit of “Yin and Yang” going on, with a few different priorities and realities competing with one another.

If that sounds confusing, it’s because it is. Here are the three things you really need to know:

1. Search engine optimization is still very important. Current estimates suggest that Google is processing more than 2 billion queries per day. Even though a small percentage of those might be in your area or industry, it’s clear that maintaining a strong search profile is important if you want targeted visitors coming to your website.

2. But, it’s also hard to influence search rankings directly. Even though Google positioning is as important as it ever was, it’s getting harder and harder to influence search rankings directly. That’s because Google doesn’t want to see lots of keywords, junk links, and other obvious attempts to “optimize” your business website. So, the focus has to be on long-term quality and organic growth, not quick fixes.

3. Your position probably isn’t as important as you think. Getting to the first or second page on the major search engines can do a lot to help you grow your business. Beyond that, though, some of the gains probably aren’t as big as you might think. For example, lots of research shows that the fourth position on a results page converts nearly as well as second, and so on. If you have the right product and offer, people will find you.

The bottom line is that search still matters, but not in the same ways that it used to. Having a good business website with lots of links and strong content is your best strategy going forward, and the marketing team at CAYK® can help you build one.

Why not contact our Calgary marketing agency today and let us help you make the most of your search engine optimization and online marketing opportunities?