The digital marketing landscape changes constantly. If you want to reach your audience, it’s important to let go of outdated or ineffective social media approaches.
There’s a lot of competition for the notice of consumers. It’s getting harder and harder to capture their attention. The average user spends only 10
The website of a business is the first point of contact with customers and is crucial to marketing and branding campaigns. A good website combines
Website users have a low tolerance for poor user experience. They want to find information easily and accomplish tasks quickly. Improving their experience can lead
Page load speed affects bounce rates, is an indicator of overall user experience and is a factor in a site’s ranking. You can improve organic
Not all content will engage your audience. You need content that satisfies your customers, stands out amidst the competition, inspires your audience and nudges readers
It happens to every business sooner or later – the dreaded negative review! You might think no one will notice the unfortunate comment, but 82%
Online businesses are susceptible to hacking and other cybersecurity threats. In fact, digital information theft is now a bigger threat than physical theft. This risk
Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your
A target market is a specific group of consumers to whom you address your product or service. They’re the people you want to reach with
A chatbot is a computer software program driven by artificial intelligence (AI). It simulates a natural human conversation with human users, in a text format.
Marketing automation platforms are tools/software that allow you to create, implement and automate marketing workflows for multiple channels from a single source. This automation can
80% of marketers claim that influencer marketing is as effective as other marketing channels. 71% of marketers claim the quality of traffic from influencer marketing
With over 2 billion monthly users and 1.62 billion daily users, it’s easy to understand why businesses choose to use Facebook to interact with customers
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the
