Our Recent Articles

Digital Marketing ROI: Measure and Improve

March 15, 2022

Are you allocating your marketing budget effectively? Are you getting the most out of your marketing efforts? Tracking your ROI (return on investment) in digital marketing is an essential tool for your marketing strategy. It enables you to determine what’s working and what needs changing in order to improve results and grow your business. Tracking ROI lets you know if the time, money and effort you put into marketing have

Refresh Your Existing Content for Better SEO

March 1, 2022

Taking the best of your existing content and renewing it is one of the most effective measures for improving SEO. It encourages search engines to find you and keeps readers interested and engaged. It’s time to take good content and transform it into great content. Refreshed content is the king! Why is refreshing your content important? After a while, content hits a plateau meaning a decrease in website traffic. Refreshed

In-House vs. Agency Marketing

February 15, 2022

When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders. Which is right for your business? There are compelling reasons for each choice and the decision your company makes depends on your situation. In-House Marketing In-house marketing means that the marketing activities of a company are handled by employees of the company. One or only

Why Should You List Your Business in Web Directories?

February 1, 2022

Four out of five consumers use search engines to find local information. 50% of consumers who conduct a local search on their smartphone visit a store within one day. 18% of local searches on smartphones lead to a purchase within a day. With numbers like this, your business can’t afford to ignore online business directories. What is an online business directory? An online business directory is a searchable online index

A Guide to Local SEO

January 15, 2022

Consumers are constantly searching for the best products and services offered near their location. 46% of Google searches are looking for local information and 88% of searches for local businesses result in either a call or a visit to the business within 24 hours. Local SEO helps your business stay relevant and is a powerful tool for advertising. However, local search engine optimization requires a strategic and targeted approach. What

What Social Media Platforms Do I Really Need for my Business?

January 1, 2022

Want to build brand awareness, connect with existing customers, generate new leads, boost SEO, view competition efforts, cultivate your email list, amplify your sales and grow your business? If these are your goals, you need to work on your social strategy. Social media is a necessary marketing tool for businesses that aim to remain relevant and visible in today’s online world. But with over 65 social media platforms, which are