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You Can Still Make It: 10 B2B Content Marketing Trends In 2023
B2B content marketing is successful when it is supported by a strategy and the resources to implement that strategy. The following B2B content marketing trends in 2023 will guide you in the broad world of content so that you can exceed your marketing goals for this year. B2B Content Marketing Trends For 2023 Social media marketing will be on the rise for B2B marketers Social media platforms allow access to
Why don’t I see my Google Ads when I search?
Why you will not always see your own ads. You want your ads to show up to the most relevant ‘searchers’ during their campaign. The natural response is to open a web browser and start doing Google searches to “check your ads”. If you do this you will decrease the quality score on your ad campaign and your ads may stop showing completely. Don’t search Google to see your own
Weather Based Advertising
The weather has a large influence on human behaviour, including consumer purchasing behaviour. Temperature, humidity, snowfall, and, especially sunlight, or the lack of it, can affect retail sales and consumer spending, and weather based ads leverages this fact as a form of location based advertising optimization. Weather is hugely impactful with only the overall state of the economy having a larger influence on purchasing!The ability to adjust advertising campaigns based
Making Data-Driven Marketing Decisions
At its core, data-driven marketing is all about using data to inform and improve marketing strategies. Such data can involve everything from tracking website traffic and social media involvement with consumers to tracking and analyzing customer behaviour and shopping preferences. By leveraging data insights, companies can improve targeting, messaging, and marketing campaign performance to ultimately drive sales. When your marketing decisions are data-driven, you have all the background information required
Data-Driven Marketing In Today’s Business Landscape
Why does data-driven marketing matter so much? Nowadays, it’s no longer enough to have just a great idea which is what old advertising agencies relied on. Instead, companies can now apply all of the data that exists out there towards creating a marketing strategy which allows them to produce more relevant, effective, and beneficial marketing campaigns. This data is essential as it can shape what a company produces or markets
Why Aren’t My Google Ads Working?
‘Why is my conversion rate so low?’ is a question that almost every website owner has probably wondered at some point. Did you get your Google Ads up and running, only to be disappointed by low or even zero conversions? It’s difficult when your SEO strategy is solid and you’ve invested in paid advertisements but your website traffic is still not converting into leads. The following are some common culprits
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