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Mapping Your Customer’s Journey through Your Website

February 1, 2023

To build your business, you need to gain insights about your customers, improve your website’s usability and understand buying trends. These are complex tasks as each visitor has a unique reason for visiting and an individual route taken during the exploration of your pages. So how can you acquire the necessary information about your users? The answer, build a customer journey map.  What is a customer journey? A customer journey

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New Age Marketing Requires New Age Ideas

January 30, 2023

At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands they purchase from. This is an understandable response in a world where everything is now digital-first, and marketing techniques have evolved with consideration to consumer behaviour and follow a more targeted approach.  What is New Age Marketing? New-age marketing takes the shift away from traditional

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Branding vs. Marketing

January 30, 2023

Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are different concepts and deliver separate goals. In the most basic terms, branding is who you are and marketing is the strategy used to build awareness of who you are.  When it comes to putting your business out there, knowing the difference between these two strategic

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How HubSpot Can Help Your Business Grow

January 30, 2023

20% of all retail sales happen online and 27% of the global population shop online. That’s 2.14 billion online shoppers! Brands and retailers must rise to the challenge. This is where HubSpot shines. HubSpot offers a wide range of resources to help you identify and capture your target market. These tools assist in building an inbound marketing strategy, positioning your business to succeed in today’s online market. At CAYK, our

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Automated Email Workflows – the Way of the Future

January 30, 2023

After decades of use, email is still one of the most effective methods of nurturing leads. In fact, 30% of global consumers rank email as their preferred channel for receiving brand communications. Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. For ten years in a row, email has generated the highest ROI for marketers, with every $1 spent generating an average of

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What is Marketing Automation?

January 30, 2023

Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from traditional media marketing (newspapers, television, flyers, billboards, pole posters, etc.) to digital marketing (social media marketing, google ads, digital billboards, pay-per-click ads, content marketing, email marketing, mobile marketing, marketing analytics, affiliate marketing, search engine optimization, etc.). One of the most recent innovations is marketing automation. 

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