Our Recent Articles

The Best Companies Sell Emotions, Not Products

March 1, 2023

Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays people tend to buy feelings- not products! This may sound strange to someone who sells products and services but customers are always looking for products that make them feel a particular way. Successful brands and companies can tap into the importance of human emotion to

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Where Are The Cookies Going?

March 1, 2023

Cookies are small pieces of code that are added to web browsers when you visit different websites. They help websites remember information about your visit and allow for a more customized user experience. Cookies help to retain previous internet actions such as log-in information, location settings, and what is in your shopping cart among other things. They also enable businesses to gather valuable customer information and allow marketers to gather

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Understanding Your Business Marketing Strategy

February 28, 2023

Marketing is more than simply advertising and promoting products, it’s about connecting with the customer and the right marketing strategy sets the direction for all your product and marketing-related activities. Marketing doesn’t need to be mumbo jumbo. Picking the right agency will ensure that they will educate you on the strategy they have selected for your business so that you can fully understand the goal (and how to get there

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Don’t Sell Your Product or Service, Sell Your Solution

February 20, 2023

Most people look around for solutions to their problems, not products. If potential customers can’t see how their problems can be solved by what you provide as a business, your time and resources could be going to waste. You will need to understand the challenges your prospects are experiencing and offer the best solutions in order to reap long-term benefits. Don’t Make Your Marketing Message All About Your Product Your

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What are Google Display Ads?

February 15, 2023

Display ads are a type of online advertisement that combines text, images and a URL (online address). They link to a website where a user learns about/buys a product/service. Display ads can be static or animated, videos or rich media (changing text). Their purpose is to attract users to a website, social media platform or other digital medium and to encourage the users to take a specific action (make a

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What is Native Advertising?

February 15, 2023

Digital marketing is one of the most popular advertising trends of this century. Traditional styles of digital advertising (pop-up ads, banner ads, promotional image tiles) are often abrasive and intrusive. These ads interrupt a user’s experience with information that doesn’t necessarily reflect the user’s interests or fit into the content they’re consuming. Native advertising flows more naturally within a user’s internet stream as it combines advertising with content.  What is

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