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Avoid These Website Mistakes

Avoid These Website Mistakes

The website of a business is the first point of contact with customers and is crucial to marketing and branding campaigns. A good website combines form and function and is enjoyable, navigable, interesting and usable. Having a poorly designed website causes loss of customers and affects profits. The following are some common mistakes business owners need to be aware of and avoid.    Your site isn’t mobile-friendly: There are  33.7

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Social Media Management for Business

Social Media Management for Businesses

84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of people use social media when making purchase decisions and 80% of people get advice about a purchase through social media. With statistics like this, your business needs a social media management strategy!   What is social media management? Social media management is the analysis of

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User Experience on Website

How to Improve the User Experience on your Website

Website users have a low tolerance for poor user experience. They want to find information easily and accomplish tasks quickly. Improving their experience can lead to better search rankings, more business leads and increased revenue. For your site to be a powerful tool in your marketing arsenal, you must ensure a steady stream of happy visitors through quality user experience design.    What is UX design? User experience design is

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Page Speed Matters!

Page Speed Matters!

Page load speed affects bounce rates, is an indicator of overall user experience and is a factor in a site’s ranking. You can improve organic rankings, reduce your cost per acquisition, and grow conversion rates across every marketing channel by changing how fast your page loads. Fast loading pages deliver content quicker, satisfying user needs rapidly. An increase of as little as 0.1 seconds in speed can result in an

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About Custom Content Marketing

Custom Content Marketing

Not all content will engage your audience. You need content that satisfies your customers, stands out amidst the competition, inspires your audience and nudges readers in the right direction. Choosing the right type(s) of content in digital marketing is an art. What works for one company, may not work for another and not all types of content perform well. This is where custom content shines.   What is Custom Content? 

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SEO Strategies You Need to Know

SEO Strategies You Need to Know

If you want more organic traffic to your website you need an SEO (search engine optimization) strategy. This procedure involves planning, outlining and implementing steps meant to improve your search engine ranking. SEO is constantly changing as search engines continue to update their algorithms. So too must your strategy. The following are some simple ways to build a strong SEO strategy.    Know your keywords: Keywords are the words and

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