Our Recent Articles

Why don’t I see my Google Ads when I search?

Why you will not always see your own ads. You want your ads to show up to the most relevant ‘searchers’ during their campaign. The natural response is to open a web browser and start doing Google searches to “check your ads”. If you do this you will decrease the quality score on your ad campaign and your ads may stop showing completely. Don’t search Google to see your own

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Weather based advertising

Weather Based Advertising

The weather has a large influence on human behaviour, including consumer purchasing behaviour. Temperature, humidity, snowfall, and, especially sunlight, or the lack of it, can affect retail sales and consumer spending, and weather based ads leverages this fact as a form of location based advertising optimization.Weather is hugely impactful with only the overall state of the economy having a larger influence on purchasing!The ability to adjust advertising campaigns based on

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Data-Driven Marketing Decisions

Making Data-Driven Marketing Decisions

At its core, data-driven marketing is all about using data to inform and improve marketing strategies. Such data can involve everything from tracking website traffic and social media involvement with consumers to tracking and analyzing customer behaviour and shopping preferences. By leveraging data insights, companies can improve targeting, messaging, and marketing campaign performance to ultimately drive sales. When your marketing decisions are data-driven, you have all the background information required

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Data-Driven Marketing

Data-Driven Marketing In Today’s Business Landscape

Why does data-driven marketing matter so much? Nowadays, it’s no longer enough to have just a great idea which is what old advertising agencies relied on. Instead, companies can now apply all of the data that exists out there towards creating a marketing strategy which allows them to produce more relevant, effective, and beneficial marketing campaigns. This data is essential as it can shape what a company produces or markets

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Google Ads not Working

Why Aren’t My Google Ads Working?

‘Why is my conversion rate so low?’ is a question that almost every website owner has probably wondered at some point. Did you get your Google Ads up and running, only to be disappointed by low or even zero conversions? It’s difficult when your SEO strategy is solid and you’ve invested in paid advertisements but your website traffic is still not converting into leads. The following are some common culprits

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Why You Shouldn’t Google Your Own Ads

Why You Shouldn’t Google Your Own Ads

When you start running a Google Ads account, your performance data can be confusing and a bit daunting. The easiest way to track your success on the search engine may seem that you search for your own keywords and gauge whether your ad shows up and where your ads show up. However, this isn’t a good indicator of whether your ads are appearing for your intended audience. In fact, when

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