Our Recent Articles
Say Thanks to Your Clients Over the Holidays
Despite what many might assume, modern marketing isn’t just about stuff like analytics and content. It’s also about connecting with your clients in a genuine and meaningful way. The holidays are perfect time for this! Why It’s Important You’ve probably heard people say that things like social media are detracting from real-life interactions and relationships between people. Oddly enough, the opposite tends to be true. For example, when using these
Why You Shouldn’t Search for Your Own Ads
Some processes in marketing, like your ad campaigns, require more monetary investment than others. Because of this, it can be tempting to take a peek at how they’re doing. There are a few reasons why this should be avoided! Why View Your Own Ads? If there is a person searching for a company that provides your service, it’s in your best interest that their Google search shows them one of
The Internet in History
Much like telephones, cars, or other key pieces of technology, the internet is something you use regularly enough that you probably don’t often think about its origins. Let’s see if learning a bit of its history will provide us with some insight into how we use it to market our businesses. Early Glimpses It may come as no surprise that early forms of communication between computer networks originated in military,
What’s My Website’s Lifespan?
Everything that goes into marketing your business requires investment of time, effort, money, or all of the above. If you want to make sure they pay off, you’ll need to understand what it takes to maximize longevity. This philosophy applies perfectly to your website. Understanding Longevity In many critical purchases, longevity is a big factor. A car, for example, should fill as many of your practical needs in a cost-effective
Marketing to the Next Generation
Your audience doesn’t stay the same forever. Whether you want to prepare for shifting demographics or expand the age range of your audience altogether, here’s how to market with the younger generation in mind. Understanding Millennials Why modify your approach to bring in millennial leads? The answer is simple: even if they’re not your customers now, it’s only a matter of time before they will be. Things change in marketing,
Is PPC Just a Waste of Money?
Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but it all comes down to one very important question: are Adwords campaigns worth the investment? A Common Fear Many people assume that modern advertising techniques fall into the same pitfalls as some old ones. For instance, an unsuccessful traditional ad campaign will take too much
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