Our Recent Articles
Why won’t you help me fix my ______ ? (email software, PC, networking issues etc.)
Do you remember hearing Dr. Leonard McCoy on Star-Trek exclaim, “dammit James, I’m a Doctor…”? Well, we are not experts in information technology. As web marketers, we absolutely are experts at hosting websites and email services but we cannot fix a local computer and networking related issues. In the good old days when most people used the same email software and there were hardly any smartphones, we did help clients, if
Why do I have to pay for support?
If your website needs repairs and maintenance, a fee may be assessed by our help desk when you open a support ticket. After your website exceeds its warranty period, (typically 90 days from site live) fees for support will apply unless your company has a service agreement or a support plan in place. But you built the site… why do I have to pay you to fix it? Just like
Content Matters: Your Clients Are Reading Your Website
Your marketing plan can’t live up to its potential unless you have great visibility in organic search results. Without high-quality content, this will only be a pipe dream. So what does “high quality” mean exactly? For one thing, it needs to be accessible not just to you, but to your clients! Walking in Their Shoes You know a thing or two about what you do. From your perspective, all the
Specialized Marketing for Your Dental Clinic
Many approaches to marketing can be applied to multiple types of businesses and organizations, but it’s important not to assume that one size can fit all. When it comes to a more specialized service, it’s necessary to build a specialized strategy. Dentistry is a perfect example. Dentistry and the Marketing World These days, the field of marketing for dentists has created a thriving community. As a specialized approach, it aims
There’s More to Marketing Than Just PPC
We love the versatile and detail-oriented nature of an AdWords strategy, but the current digital marketing landscape is far too rich and varied to focus entirely on PPC. We’d like to run through the other superstars of the marketing arsenal so that you know what you have at your fingertips. SEO and Search Marketing Trying to buy your way onto search results pages with PPC isn’t the wisest or most
Google AdWords 101
AdWords is one of the most important tools in today’s marketing landscape. Every day, it connects millions of users to the products and services that are right for them. Meanwhile, it enables business owners like you to reach the right leads. Here’s what you need to know. The Basics of PPC PPC (Pay Per Click) refers to a web-based advertising practice wherein you, the business owner, pay a certain amount
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