Our Recent Articles
Taking Advantage of MailChimp’s Free Marketing Automation
With so many different marketing tasks to keep up with in your strategy, things would be pretty overwhelming if it weren’t for marketing automation. Some automation solutions are more affordable than others, but thankfully the email campaign service MailChimp has you covered! What is Marketing Automation? Like any range of digital technologies, the thing that makes online marketing so powerful is its ability to streamline what you do and bring
Why Your Business Needs to Be on Social
There’s a lot of talk about social media in the digital marketing world, and for good reason. It has revolutionized the way that people, organizations, businesses, and cultures connect with one another online. If your business hasn’t caught on in this department, here’s why it’s so critical. Starting on the Right Foot If there’s one thing to look towards in order to get an idea of how powerful the rise
Inbound Marketing Automation Certification
Over the past six months, the CAYK team has been busy putting together our newest service offering: Marketing Automation. A part of this process is ensuring that our advisors are trained in InBound methodology. Congratulations to Danielle for achieving your InBound Certification. We believe that Marketing Automation is more than just the software. Certainly, selecting the right platform is important, but it is the deployment of the program that counts.
OneLogin Breach PSA
The CAYK team is reaching out to our clients to inform you that OneLogin, the single sign-on provider (SSO) used by WordPress, has just recently suffered a security breach. CAYK does not use OneLogin, but we are concerned that you may. Due to the possible impact on your website and data, we are ensuring that you are able to take immediate action. Information about the breach was revealed in the following
Hashtags: Where to Use Them and Where to Rule Them Out
It’s hard to think about social media without also thinking about hashtags. Their use has become practically universal across all the biggest platforms. However, they don’t function the same way on all networks and their use is more advisable on some than on others. Let’s find out why. A Little Background Twitter is certainly one of the primary platforms that has become known for hashtag use, but it’s not where
Marketing Strategy Showdown: SEO or PPC?
A holistic approach to marketing means applying a well-organized, comprehensive set of tools to attain your goals, but sometimes a decision needs to be made that will prioritize one method over another. For instance, in a friendly match between SEO and PPC, who would win? Round One Let’s say you want to bring in more traffic to your website, and you want it to be of high quality. You want
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