Our Recent Articles
What’s The Difference Between Social Media and Online Advertising?
The goals of PPC and social media are generally distinct from one another, but they also intersect in many ways. You certainly know that social media and advertising are not the same, but what exactly makes them different in spirit and why are these differences important? Common Goal, Separate Philosophies These two tools are both designed to bring leads to your business so that you can nurture them and convert
Are You Making Any of These Marketing Automation Mistakes?
Marketing automation involves a number of tools and strategies that can be powerful allies for your business, but only if you utilize them correctly. The occasional misstep in implementation is one thing, but some mistakes can significantly compromise your automation approach. Neglecting Key Inbound Strategies In order for your marketing strategy to bring you new business, you need to generate leads. Marketing automation excels at understanding existing leads and nurturing
InBound Methodology Certification
As an important aspect of Marketing Automation, the newest service offered by CAYK Marketing, we’re making sure that our advisors are trained in InBound Methodology. Today, we’re happy to say that yet another of our team members has earned her HubSpot Certification! Congratulations to Dakota on achieving your InBound Certification. Marketing Automation is a passion of ours, and we believe it’s important to recognize how it goes beyond the software
Understanding Inbound Marketing Automation
Knowing the Distinction These days, a brand’s online presence and marketing strategy are spread out to many different venues. This means that a traditional approach to marketing automation, one that generally tends to be too focused on email and sets up a system of conditions and marketing actions that can be too rigid, is a bit outdated. The distinction lies in understanding that your automated marketing actions need to be
Marketing Automation Without CRO? It Could Be a Waste of Time!
We’ve given you a look at some key considerations when it comes to marketing automation, but many of the best tools offer the greatest results when combined with others. Marketing automation and conversion rate optimization, for instance, is a match made in heaven! What’s Conversion Rate Optimization? If you’re familiar with search engine optimization, you know that it aims to maximize the visibility of your site and overall brand in
Knowing the Limits of Marketing Automation Software
As demonstrated by last week’s blog, finding affordable, effective marketing automation solutions is as easy as ever. Meanwhile, important questions arise when you look deeper into automation techniques. For instance, is it really the software itself that defines your success? The Basics What is the basic functionality of your average marketing automation strategy? On a general level, it’s helpful to think of automated marketing actions as being activated either at
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