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Professionally Written Content in Your Digital Marketing Strategy
Effective digital marketing strategies encompass many things: mobile-friendly design, websites optimized for speed, a strong social media presence, and more. However, none of these would be possible without regularly posted, professionally written content. Content is the backbone of digital marketing strategies because it enables businesses to reinforce their keyword inclusion, remind search engines of their relevance, and build a community of consumers and brand advocates. Keyword and keyphrase inclusion used
How Google Reviews Affect Search Engine Optimization
In a recent interview, the controversial band Nickelback told an interviewer that had it not been for the word-of-mouth reviews from their fans they would never have become so successful. This can be seen as a pretty strong indication of how important reviews from friends and family can be, and a recent study indicates 84% of people trust online reviews as much as a personal recommendation. As a result, it
Recent Website Design Trends
There was a time not so long ago where a website was considered to be designed well if it had a lot of videos, high resolution images, and CPU-intensive interactive elements. Luckily, recent trends towards mobile-friendly design have caused a shift in the public’s view of what constitutes good design. In this article we look at three recent design trends that can put a company’s website a cut above the
Does Your Website Still Represent You?
As someone who operates a business, you’re probably well aware that a company is prone to develop and evolve in various ways over time. Whether it’s brand image, philosophy, or range of products and services, things change. Are you willing and able to adapt your site accordingly? The Dangers of Being Outdated Many business owners are so busy with day-to-day operations that they probably don’t pay much attention to how
Where Should You Be Social?
You’re probably seeing this post amid hundreds of others on your Facebook timeline. As a business owner, how do you stand out from the noise on social media?
Does Inbound Marketing Mean the End of Real-World Relationships?
Whether you’ve thought about it yourself or you’ve heard others say it, it’s common for people to see certain web-based innovations as bringing an end to personal, human relationships. This is most often said of social media, but for some, it may also be a concern with inbound marketing. What’s the Issue With Inbound Marketing? When reflecting on older approaches to marketing, it’s easy for some business owners and professionals
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