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You Don't Need to Hang Your Hat on Every Social Network

You Don’t Need to Hang Your Hat on Every Social Network

Part of what makes social media so exciting is its enormous variety and usership. Depending on how you look at it, however, this can also be intimidating for you as a business owner. Not to worry—you don’t have to put all your chips in with every single platform! Understanding Demographics Each social media platform has its own unique history and process of evolution. This is shaped by countless factors, from

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What to Avoid from a Marketing Agency

What to Avoid from a Marketing Agency

There are more marketing professionals out there today than anyone can count, and they all claim to be the best. In such a competitive environment, how can you as a business owner know that you’re choosing the right team? A good starting point is to be aware of common red flags. Excessive Guarantees Digital marketing is a complex and dynamic beast. Accumulating greater visibility in organic search results is known

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What Kind of Content Should You Post on Your Social Profiles?

What Kind of Content Should You Post on Your Social Profiles?

If you think that all social platforms serve basically the same purpose, you may want to reconsider. In fact, different forms of content will perform better or worse depending on where they’re posted. Let’s run through some major content types and find out where they should go. Written Content From your articles to your social media posts themselves, written information is a truly universal form of content that you can’t

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A New Way to Book Appointments: Calendly

A New Way to Book Appointments: Calendly

Meetings, appointments, phone calls, interviews, presentations, you name it. Running a business without efficient scheduling is simply not an option. There are more scheduling apps out there today than ever, but we’d like to show you one that’s especially practical and powerful. How Does Calendly Work? The core function of Calendly is pretty simple. First, you set your availability and scheduling preferences. It then allows you to send a link

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Four Google Chrome Extensions You Should Try

Four Google Chrome Extensions You Should Try

Google Chrome may be known for its speed and straightforward design, but one particularly exciting dimension to this browser is the range of available extensions that make it more versatile. We’ve got four examples in mind that could prove to be beneficial to your business. VidYard Video is one of the most powerful tools in digital marketing. Being a Chrome extension, VidYard makes the integration of video into your strategy

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Autumn marketing

Autumn Marketing

As seasons change, so should your marketing approach. Thinking seasonally about how you express yourself as a business is one of the most important steps you can take to maintain a more respectable brand. Now that autumn is finally here, have you started brainstorming how to implement autumn marketing in your company? Getting Into the Spirit When considering how to spice up your marketing presence with the autumn season, it

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