Our Recent Articles
What Makes Marketing Automation Successful?
Marketing automation seems great as a concept, but does it live up to the hype in practice? Like any approach to digital marketing, this depends on how you implement it. If you want to properly leverage today’s best automation strategies, you’ll need to know what determines their success. The Tools There are plenty of automation solutions out there, but not all of them will serve you best. A marketing agency
How Important is Reporting and Traceability?
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the way you navigate it. This is why carrying out effective reporting and maximizing trackability are non-negotiable elements. Guiding and Sharpening Your Strategy Everything about today’s world of commerce is dynamic, and every marketing endeavour you undertake should be reflective of that. Search trends change and
Strategies to Maximize Customer Retention
With all of the time and resources you put into establishing relationships with new customers, it’s only right that you take the necessary measures to nurture those relationships too. Customer retention is all too often overlooked, but a few of our tips should move you in the right direction. Refine Your Customer Experience It’s simple to define what you offer as a company when it comes to your products and/or
Google Gmail Introduces “Confidential Mode”
Google recently released an update to Gmail that allows users to send confidential email messages. The new feature allows users to send email that requires a PIN to open it. You have the option to send the PIN as an alternate email or if you enter the recipients cell phone number through the send process the recipient will be able to request the PIN via SMS message. As Google explains
How Often Should You Refresh Your Website Design?
In the current landscape of digital marketing and web design, every company website has a shelf life. The question is, how far can a site take you before a new design is needed? There’s no single rule to apply for everyone, but these tips should help you determine when it’s time. Look at Your Metrics How is your company’s website doing with regards to lead generation, site engagement, and conversions?
Remarketing & Retargeting: Why Are They Important?
Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that every business should utilize are remarketing and retargeting. Want to boost conversions and maintain loyalty? Read on! What’s the Difference? There are some differences to bear mind between “remarketing” and what’s called “retargeting”. Remarketing can refer more broadly to the technique of marketing to a
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