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Why Chatbots will Soon Dominate Customer Service
A chatbot is a computer software program driven by artificial intelligence (AI). It simulates a natural human conversation with human users, in a text format. It can be embedded and used through any messaging application (websites, mobile apps, telephone, social media messaging apps). Chatbots interpret and process users’ words/phrases and give an instant pre-set answer. Chatbot technology has advanced in recent years due to improved AI and machine-learning capabilities. It
Marketing Automation: How to Keep Connected to your Customers
Marketing automation platforms are tools/software that allow you to create, implement and automate marketing workflows for multiple channels from a single source. This automation can help you stay in touch with your customers. Use automation to: Accommodate customer usage by creating experiences they can engage with from any device (mobile phone, tablet, laptop). Combine data and content across various sources to create a consistent experience across channels. Integrate touchpoints (SMS,
How to use YouTube to Promote your Business
YouTube is a video sharing service that allows users to post, view and/or share videos. With 2 billion monthly users, 30 million visits per day and 500 hours of video uploaded every minute, YouTube’s reach is vast and global! If you want your business to capture attention, generate traffic, increase ROI, boost search engine ranking, build brand awareness, integrate with social media marketing and reach a large audience, YouTube is
What’s new in SEO in 2020?
Staying aware of the latest SEO trends will help you meet the requirements that search engines use to rank websites allowing your site to appear higher on the search engine results pages (SERPs). What strategies will help you influence the SERPs and earn more revenue in 2020? Voice Search: With the growing use of mobile devices and at-home voice assistants, voice searches are rapidly increasing. It’s expected that 50% of
Google vs. Facebook Advertising
Most businesses have a limited marketing budget and therefore must decide where is best to use their advertising dollars. Which is better for your business, Google Ads or Facebook Ads? Both are great places to advertise, so the answer will depend upon your business, your audience and your goals. Google Ads: Google is the world’s most popular and widely used search engine utilized by approximately 70% of online users when
What is Influencer Marketing?
80% of marketers claim that influencer marketing is as effective as other marketing channels. 71% of marketers claim the quality of traffic from influencer marketing is superior to other sources. 49% of consumers rely on influencer endorsements when making buying decisions. What are you waiting for? It’s time to check out influencer marketing. What is an influencer? An influencer is someone who: has cultivated an online audience of like-minded people
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