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What is Google Search Advertising?
Your business needs more leads and conversions. You decide to draw consumers to your website, product page and/or subscription link. How do you capture search traffic to achieve this? Google search ads may be the answer. Google paid search advertising is an effective way to reach your target audience at the moment that they need/want your product/service. What is Google Search Advertising? Google search advertising (also known as sponsored ads,
Don’t Focus On What Your Competitors Are Doing
When your company puts customers first, it places you in a position to build strong client relationships, helps customers to fulfill their goals, and increases client satisfaction. If you are a company or business that is solely focused on beating your competition then you will only measure your success by what your competitors are achieving (which will limit your company’s growth potential!). In order to stand out from your competitors
Humans Buy With Emotion First And Logic Second, What’s Your Story?
When you are in the process of buying something, it will often involve using your logic and emotion. What many people don’t know is that the purchasing decisions that you make involve emotion first and then logic second. This makes emotion a valuable tool for advertisers and marketers alike as it allows them to connect with consumers and ultimately drive engagement and sales. Emotions Drive Purchase Decisions Most people feel
SEO Best Practices
Staying aware of the latest SEO trends and best practices helps you meet the requirements that search engines use to rank websites allowing your site to appear higher on the search engine results pages (SERPs). What strategies will help you influence the SERPs and earn more revenue in 2023? What are SEO best practices? Read on to find out. What Is Search Engine Optimization? Search engine optimization (SEO) is the
Don’t Let FOMO Disrupt Your Marketing Strategy
“The Fear Of Missing Out” more commonly known as FOMO is a common fear shared among people, marketers, and entrepreneurs alike about missing out on opportunities that are trendy and worth following right away. In order to develop an effective marketing strategy, it is important that you, as a business, focus on your objectives based on who you are trying to target and not get distracted by the possibility of
The Best Companies Sell Emotions, Not Products
Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays people tend to buy feelings- not products! This may sound strange to someone who sells products and services but customers are always looking for products that make them feel a particular way. Successful brands and companies can tap into the importance of human emotion to
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