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  • 5 Outdated SEO Practices That Can Hurt Your Ranking

    Through algorithm updates and other methods, Google has worked tirelessly to discourage manipulative practices in SEO. Once a strategy is recognized as harmful, it can really end up taking a toll on your ranking. Here are five examples. Link Manipulation There was a time when webmasters could get away with…

    6th June 0 read more

  • Why is Blogging So Important for SEO?

    You can probably tell that we love our blog. This might lead you to wonder why we see it as such an indispensible tool. Even if you have a general idea of how high-quality content can help your search ranking, there are a few reasons that you may not be…

    15th March 0 read more

  • Common Myths of SEO

    What exactly SEO involves and how it is used has changed in many ways over the years. Therefore, it’s only natural that there are a number misconceptions about it. If you’re not careful, they can lead you astray, so here are a few that are particularly common and worth busting….

    1st March 0 read more

  • Search Engine Optimization Through the Ages

    The way we use the internet has changed in countless ways over the past couple decades. SEO is no exception. As one of the most important aspects of your marketing plan, it’s a good idea to be as knowledgeable on the subject as possible. Here’s a little breakdown to get you acquainted.

    15th September 0 read more

  • How Significantly will Google’s Mobile-Friendly Algorithm Update Impact your Website?

    Is your website already designed to be mobile-friendly? Are you prepared to conquer the upcoming changes in Google’s search algorithm? If not, it’s not too late! You still have about two months to make changes to your site before the new search algorithm goes into effect. While Google making changes…

    1st April 0 read more

  • The Yin and Yang of Search Engine Optimization

    If you work with a great business web design team, then chances are good that you’re getting mixed messages about search engine optimization lately. That’s because there’s a bit of “Yin and Yang” going on, with a few different priorities and realities competing with one another. If that sounds confusing,…

    8th April 0 read more

  • The Three Things Business Owners Keep Trying… and That Search Engines Keep Punishing

    When search engine optimization first started being a viable widespread marketing tool, it had a “Wild West” feel to it. Everything was about content and links – the main tools that search engines use to understand websites and rank them – to the point that maximizing each was the name…

    22nd June 0 read more

  • Search Engine Optimization: Too Much of a Good Thing Really Can Hurt You

    We’ve always thought that going too far with search engine optimization was a bad idea – especially since it can hurt your conversion rates and the profitability of your business website – but now it turns out that it might not even work. In fact, Matt Cutts (Google’s Spam Chief)…

    5th June 0 read more

  • What’s Better Than Good SEO Content?

    If there were an actual textbook on online marketing, one that we could all agree on and learn from, it’s likely that writing good search engine optimization content would fall within the first few chapters. After all, there aren’t many things as great as having a well-optimized page or post…

    1st March 0 read more

  • The 4 Traits of Great Online Marketing Content

    At Kayk, helping our clients to generate great online marketing content is one of the most important and impactful things we can do. Great writing is a key ingredient to almost every profitable website, blog, or social media marketing campaign, but what makes it great in the first place? To…

    5th December 0 read more