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Featured Internet Marketing

What Your Website Wants for Christmas This Year

Wouldn’t it be nice if your business website could tell you exactly what it needed to attract more visitors and generate more profits?

You’re in luck, because we decided to pull thousands of websites looking for that exact information. And while they might not have told us in so many words, these were the items that were consistently on top of their wish lists:

Up-to-date PPC. If your search advertising campaigns were put in place a long time ago and haven’t been updated regularly, a quick look through the ads, keywords, bids, and quality scores might be just what you need to pick up profits in the short term.

More email newsletter consistency. Do customers know when to look out for your email marketing newsletters? Are your messages generating clicks… and more important, sales? If you don’t have good answers to these questions, it might be time to look at developing some consistency in your email marketing.

A stronger search platform. Search engine optimization has changed quite a bit in the past few years. If you haven’t refreshed your keywords and your approach to attracting visitors from Google, it’s likely your plan needs at least a little bit of tweaking.

More social links. Social media is becoming more and more important than connecting with visitors and customers. If you don’t have lots of links to your profiles, and interesting content coming from those profiles, you’re missing out on a big opportunity.

Regular blog posts. Posting to your blog regularly is a good way to build newsletter readership and climb your way up the search engine rankings. But, you’ll need lots of search-optimized posts before you can see the payoff.

If your website isn’t getting enough of what it needs now, maybe it’s time you spoke with a member of the CAYK® creative Internet marketing team to see how we can help!

Categories
Featured Internet Marketing

Why This Is the Perfect Time to Make the Switch to Responsive Internet Marketing

There’s never a bad time to make a good decision, of course, but right now could be the perfect opportunity for you to make the switch to responsive Internet marketing – that is, plans that allow you and your creative team to switch your approach from one month or quarter to the next rather than being tied to a traditional menu of activities.

At its heart, responsive Internet marketing is about two things: flexibility and results. Given that the best practices in search engine optimization, search advertising, email marketing, and a dozen other disciplines are changing all the time, it only makes sense for your company to be able to use the tools it needs right now while having the option to change things later.

That’s especially true now, in the fall of 2014. That’s because a lot of businesses are going to be evaluating the investments they’ve made for the year so far, and wondering what kinds of changes or strategy shifts they still need to make going forward into the busy holiday season and the coming year.

By transitioning into responsive Internet marketing now, a company like yours can not only become more forward-thinking, but also avoid duplicating past mistakes. Granted, it’s always easier to just sign up for more of what your creative team gave you the last time you mapped out an Internet marketing plan – whether it’s a set number of blog posts, social updates, online ads, or something else – but is that really the best way to grow your company? Is it truly efficient?

If you care about getting the most from your marketing budget, and not being complacent, responsive Internet marketing could be the option you’ve been waiting for all along. Why not speak with a member of the CAYK® team today and see how we’re building a better business model for Internet marketing success?