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Website Development

What Makes a Business Website Mobile-Friendly?

Mobile technology has revolutionized the way that consumers get the products and services they need. Expectations are higher than ever, and every business needs to stay mobile friendly if they want to compete. So what exactly makes or breaks the mobile-friendliness of your site?

Design & Usability

One key factor determining the mobile friendliness of a website is how usable it is for mobile users. Your site’s ability to adapt to the dimensions of the device (also known as responsiveness) is only one part of the picture here. The mobile-optimized layout of a site must be designed to account for the specific demands of mobile browsing. Larger buttons, precise text formatting, and streamlined navigation architecture are just a few examples. If your mobile site isn’t properly designed will all of the right elements in mind, 57% of visitors will not recommend your business. Mobile users are expecting a smooth experience!

Technical Factors

Of course, there’s more than just surface-level design to consider. A variety of technical and backend factors can add up to affect the mobile friendliness of a site. Viewport meta tags, for instance, are crucial for ensuring that your site is responsive to the dimensions of the user’s device. Meanwhile, page load speed has a considerable effect on bounce rates. If your mobile site takes more than three seconds to load, 53% of your users will leave. Everything from your use of images to how you implement JavaScript and CSS will contribute to this. Finally, using Flash on a mobile site is a big no-no, since it’s not supported by Android or iOS devices.

Mobile SEO

Since 2015, Google has given increasingly more weight to mobile friendliness as a ranking signal. In fact, over the past year and a half, their system has begun to index mobile sites first and their desktop counterparts second. In other words, your mobile site has more influence than ever over your company’s visibility and mobile SEO is pretty much non-negotiable. This probably has something to do with the fact that over half of Google searches are mobile. By having a responsive site (the form of mobile-friendliness preferred by Google) that is both highly usable and technically sound, you’ll have some of your most essential SEO bases covered.

When the web design and development team at CAYK builds a site for your business, they’ll ensure that it meets every standard for mobile use and mobile SEO. Don’t miss out on the mobile traffic and conversions that you need, call (403) 456-0072 to mobile-optimize today!

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Featured Website Development

Don’t Squash Your Designers Creative Will

When working with a creative designer or team, be very careful not to take away their will to be creative. Business owners often want to take control of the mouse simply because they feel that they know what’s best for their company.

However, there are many things to consider when designing a website for a business, and owners or managers may not have the proper amount of time required to consider all aspects of responsive website design. Here are a few ways you can avoid squashing your designer’s creative will so that you can get the most for your money:

Define Target Audience

Setting your designer up to succeed starts with helping him or her understand your target audience. Of course, you must be careful not to define your target audience too broadly, but you should ultimately give your designer the freedom to decide how your site will best be able to reach your desired audience.

Consider Conversion Goals

Before your designer begins overhauling your site, he or she must understand what your larger goals are for employing their services. Creating a fantastic user experience is a great, although broad, starting goal, but you must go into a bit more detail if you wish to give your designer a legitimate chance to succeed. A great tool for setting goals is the S.M.A.R.T system, which helps you define goals that are specific, measurable, actionable, relevant, and time-based.

Create Focus Points from Sample Websites

When setting your designer loose to revamp your company website, he or she should have a set list of important points to reference as a guide. If you’ve recently perused a few competitor’s websites that you’ve enjoyed, don’t hesitate to give your designer a few sample websites to use as a desirable starting point for your own new site.

Listen to your Designer’s Recommendations

At the end of the day, you’ve hired a designer for his or her technical expertise. If you fail to listen to your designer’s recommendations, you really won’t be getting the most of what you’ve paid for. Experienced web designers come with a wealth of information that you shouldn’t take for granted.

Don’t Be Afraid to Revise

Being content with making multiple revisions is an essential element of any designer’s creative process. You honestly can’t expect to find a “perfect,” finished product on the first go-round. If something doesn’t sit quite right in your mind, don’t be afraid to demand revisions until you’re left with a product that satisfies your needs.

Make Sure Your Content is Engaging

One of the cardinal rules of creating an impactful website is that you must begin by creating engaging content. Content drive the Internet, and Bill Gates surely understood this when he proclaimed, “content is king.” When you hire a new website designer, take some time to map out a cohesive content strategy so that he or she can design your new site to accommodate your ongoing content plan.

At CAYK®, our goals centre on helping each and every one of our clients maximize their traditional and digital marketing efforts. If you’d like to speak with us about your company’s marketing approach, please don’t hesitate to give us a call at <span class="**403-456-0072**-CAYK">***403-456-0072***</span> today!

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Featured Google Search Engine Optimization

How Significantly will Google’s Mobile-Friendly Algorithm Update Impact your Website?

Is your website already designed to be mobile-friendly? Are you prepared to conquer the upcoming changes in Google’s search algorithm? If not, it’s not too late! You still have about two months to make changes to your site before the new search algorithm goes into effect.

While Google making changes to how it ranks websites in their search results should be nothing new to you, the update that will take effect on April 21st is set to be one of their most significant modifications to date.

What the Update Means for your Website

Google’s recent announcement of an anticipated algorithm change that will favour mobile searchers means that Google’s search results will now rank mobile-friendly sites higher than their non mobile-friendly counterparts.

If your site lacks critical mobile-friendly characteristics, it will most likely fall in Google’s search results when the new algorithm goes into effect. Alternatively, sites that make changes to become more mobile-friendly will likely move up in Google’s search results.

If you run an indexed application, Google will now serve up information from your app in search results for signed-in users that have your app installed on their device. Your search engine ranking will also be somewhat determined by the quality and relevance of that information.

How to Make your Site More Mobile-Friendly

Seeing as how your search ranking will surely fall if you do not do so, adapting your site to be more mobile-friendly is essential. Fortunately, there are many ways that you can do so without completely redesigning your website.

One of the ways to improve the mobile-friendliness of your website is to allow Googlebot access to JavaScript, CSS, and Image files. This will give Google’s web crawling bot the ability to crawl these properties of your website to more effectively index your content correctly for improved overall rankings.

If you’re attempting to integrate mobile and desktop versions of your website, accurate redirects are a must. In other words, if mobile users are searching for a desktop compatible URL, your site should effectively redirect the user to the mobile-friendly version of your site.

As an Internet user, you’re most likely familiar with receiving a frustrating “Page not found” message when searching for a specific page you’re interested in. While the page might exist on the desktop version of your site, you also need to be sure that its’ equivalent exists on your mobile-friendly site.

Because most mobile users will typically wait less for a page to load than their desktop counterparts, it’s also essential that your mobile-friendly site loads quickly and completely. If you fail to do so, momentarily interested users will lose interest as soon as they gained it.

Text size and font choice are also two very important criteria when designing your mobile-friendly site. Because mobile devices are obviously much smaller than desktops, you must be sure that your site can be read on multiple different-sized screens.

As Google makes another important change to their search algorithm, it’s important that your website doesn’t get left behind. If you’re looking to discuss your company’s online marketing needs, be sure to give CAYK® a call at <span class="**403-456-0072**-CAYK">***403-456-0072***</span> today!